BetaBeat did a story today on an early video done by former Mayor of New York City, the late Ed Koch. The headline for our story here was a quote that Mr.Koch used when doing his .NYC pitch. You can watch the video below.
From the article:
“Back in 2008, city officials were leaning against creating a ‘.nyc’ web address,” Davidson Goldin, the public relations superstar hired by DotNYC, told Betabeat. “Entrepreneurs who’d been behind the .tv address embarked on a long journey to convince the city to allow ‘.nyc.’”
But as they found, it’s not easy to get people revved up about top-level domains.
“My clients realized they needed a pitch man,” Mr. Goldin said.
They approached Mr. Koch, who Mr. Goldin knew from his days hosting Inside City Hall for NY1 News, with $25,000 and some equity in the business.