U.S. Internet Advertising Surpasses Broadcast TV For the First Time Ever

For the first time, U.S. Internet advertising revenue has surpassed that of broadcast television due to sharp growth in mobile and digital video ads.

CNET reported,  A 17 percent increase over 2012′s results, last year’s number helped the online ad industry beat the $40.1 billion in sales seen by traditional TV advertising. That achievement marked a first for online ad sales. Mobile ads contributed to the growth in 2013 with $7.1 billion in revenues, a 110 percent jump from the $3.4 billion generated the previous year.

Search accounted for:
41% of Q4 2013 revenues,down from 44% in Q4 2012, as mobile devices have shifted Search-related revenues away from the desktop computer.
Search revenues totaled $ 5.0 billion in Q4 2013, up 10 % from Q4 2012, when Search totaled $4.6 billion.



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