Brands Finally Find A New gTLD They Like For Sunrise .Company has a Few Hundred

Much has been made of the lack of Sunrise applications and Brands seeking their matching trademark or brand domains in the new gTLD rollout.

I just reviewed the Zone file for the new Donuts gTLD .Company and it seems like this is a gTLD Brands are ding some registrations on.

Although still not a huge number there does seem to be about 3x the activity in Sunrise than the average TLD.

I actually see a lot of companies that grabbed a Sunrise application for their .Company domain that  I have not seen play in the new gTLD space in prior releases.

I couldn’t help but notice, the only way that domain could have been grabbed in Sunrise is by having a trademark filed with the Trademark Clearing House (TMCH)

“Car Insurance” trademarked?

Also Patagonia a company whose own gTLD application for .Patagonia was rejected by ICANN over GAC objection finally got what I believe is its first new gTLD domain name Patagonia.Company

Here is a partial list of companies and brands that got their .Company domain (not that any company’s name list in the ICANN collision list for .company was not available for registration)


  1. says

    If you try to register CarInsurance.[any new gtld] it will bring up the trademark info:

    Mark: CarInsurance
    Jurisdiction: Switzerland
    Goods and Services: Armes à feu
    Trademark Registrant: owner
    2 Victoria Apartments, James Road, St Helier Jersey, Channel Islands JE2 4QY GB
    Trademark Contact: agent
    Francisco Fuentealba
    # 1000177, 222 Grace Church St. Suite 302,, Port Chester NY 10573 US
    Trademark Classes: 13
    Firearms; ammunition and projectiles; explosives; fireworks.

    So make sure there are no firearms links on your car insurance parking pages!

  2. Joseph Peterson says

    @Domo Sapiens,

    Yes, I can say (and will say):

    “Defensive registrations!
    Forced choices.
    Masked extortion.?”

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