On The Day New gTLD Picked Up 19,163 New Registrations, .Com Picked Up 37,782

Plenty of new and buzz was created yesterday when new gTLD’s generated 19,163 new domain registrations led by .Guru

However in all fairness we need to point out that the total number of new gTLD registrations on the 1st day of general availability was still just about 1/2 of the number of net new .Com registrations.

According to RegistrarStats.com while the total number of new gTLD registrations were 19,163 with 9,516 of them coming from .Guru, the .Com registry had 99,078 new domain registration and deducting the amount of deleted .Com domain names which was 61,296 meant that the total amount of new net .com registrations were 37,782 or about twice as many as the total number of new gTLD registrations.

For those .net lovers out there, the .net registry also grew yesterday by 4,782 net new domain names and .org added new net domains of 3,814.

So the total number of net new .Net and .Org domain names totaled 8,596 yesterday or about 40% of what the new gTLD’s did.

Even .biz added a net of 1,138 domain names yesterday almost more than.holdings; .lighting, .equipment, .estate, .photography, .graphics. .gallery and .camera combined and more than .plumbing added yesterday

What does it all mean?

I have no idea, but its easy to get sweep up in numbers and headlines without looking a little deeper.


  1. says

    Possibly a set of micro Landrushes for some of the new gTLDs. The .guru is an interesting one as it is a kind of self identifying TLD like .me or .name. It is way to early to tell how these new gTLDs will develop but a few surprises are likely. There’s a great quote from one of William Gibson’s novels that’s quite apt here: “The street finds its own use for things.”

  2. cmac says

    i’d be curious to see how they compare to .xxx, .mobi and .me releases. of course these are not the ‘killer’ gtlds but it would still be an interesting comparison.

  3. says

    I think if you did this story on the day .xxx launched, you’d get similar skewed numbers. How many .xxx registrants have been left holding the bag??

    So far, there have been two main types of marketing messages by registries and registrars:

    1) Focus on Fear: protect your brand, protect your trademark, get your domain name now before someone else gets it, etc.

    2) Focus on Greed: you missed out on the dot-com boom, so here’s your chance to make “millions” from these new gTLDs.

    I feel sorry for those who have been and will be bamboozled into falling for these marketing messages, and will be left holding the bag a year from now.

  4. says

    Using the ‘net’ figure for .com registrations is interesting, but really 99,000 new .com’s were registered on a day when 19,000 new gtlds were registered. I don’t think the deleted .com’s really matters. 99,000 votes were made on .com, and I bet a lot (maybe all) of the 19,000 gtld registrations can be attributed to landrush type activity, investors taking keyword names for resell. Many of the new gtld’s have a limited set of keywords that work really well, then it falls off a cliff. Sure I’d take Math.guru, Yoga.guru, Tech.guru but those types of names are long gone. It won’t be much longer before what’s left will not make sense to register, then registrations will go to a trickle. But we’ll see, nobody really knows where this is going. The stats you provided were nice to see.

  5. says

    How many of those registrations will have a business built upon the domain name, rather than a link farm? I think that is the important question. Unless the .com and .net registrations were in a newly emerging market, most of them will be domain names that have little value in the aftermarket because they don’t mean anything. Most of them are just words slapped together.

    I believe 10,000 .Guru registrations is a good start for the extension. What would be a good number and what would be a bad number to indicate the future success or failure of the extension? 10,000 seems to me to be a high number to indicate that people like the brand message of the extension. Since the extension doesn’t dictate search engine rankings (quality content and social media presence does), I would rather have a one word meaningful .Guru now than a two, three or four word .com that means nothing.

    Domainers who were smart enough to get a meaningful .Guru and now are flipping it for chump change are making a bad mistake. I believe that by the end of year one, some .Guru domains will be 1% to 10% of the value of .com. Now, have you looked at the Estibot valuation of the .com? We can say a lot of negative things about Estibot, but it is a rough figure to use and is somewhat accurate. Poker.com is valued at $10,000,000. What is 1% of $10 mil? What is 10% of $10 mil. You can probably figure out what .Guru I paid good money for, because I will wait for its valuation to rise to 5% to 10% of the .com’s value. And I am pretty sure it will.

  6. says


    .Guru is the horse leading the race by almost three horse lengths.

    Randomly choosing domain sales from this week’s DNJournal.com and calculating the percent that the domain name sold for relative to its .com counterpart, one can see that most sales of meaningful (premium) domains fall between 1% and 10% of the .com

    Sandwich.co sold for $18,000. The .com has a Valuate appraisal of $178,000. The .co sold for 10.11% of the .com.

    Singular.net sold for $13,400. The .com has a Valuate appraisal of $153,000. The .net sold for 8.75% of the .com

    Labels.info sold for $5,500. The .com has a Valuate appraisal of $533,000. The .info sold for 1.03% of the .com.

    360.tv sold for $6,000. The .com has a Valuate appraisal of $71,000. The .tv sold for 8.45% of the .com.

    Amazing.ca sold for $15,764. The .com has a Valuate appraisal of $286,000. The .ca sold for 5.51% of the .com.

    Breeders.org sold for $4,500. The .com has a Valuate appraisal of $70,000. The .org sold for 6.42% of the .com.

    Note – Valuate and Estibot always yield the same appraisal values and I use Valuate when I check a list.

  7. says

    The Landrush period is typically the first six months of general availability. Then the registrations figures start to take on a more normal volume. The really interesting stuff happens just after the Landrush anniversary when the highly speculative domains drop.

    The problem with comparing values in TLDs is that the TLDs are often not alike. Thus it is just applying dotCOM reasoning to a non-dotCOM TLD. Fortunes have been lost that way.

  8. says

    as far as the .gurus ‘registration numbers DomainIncite DOT COM reports:

    “At one point he owned about 10% of the .guru zone.

    Schultheis’ new company, ii.org, is betting big — and long-term — on being able to sell from a large a portfolio of new gTLD names, he told DI today.

    Right now, his investments are concentrated on .guru, where he says he’s picked up “hundreds” of names already.”
    “Our strategy is not to buy a million dollar domain and try to sell it for two million dollars, we’re going to buy things that will turn quick or have the potential for a massive multiple in future.”
    “We’re very interested in some of the city names,” he said. “But ones like .sexy and .ninja are more for a college-age person, and I don’t feel that the audience there will show the return we’re looking for.”

    (selected excerpts, ready the whole story at the source)

    Thanks to the reader that sent me the link, good luck to Schultheism he seems as a very candid person, however as a rule of thumb nothing kills faster the aspirations, the potential for success and future development of a New Extension than “Domain Hoarding” (Flipping) domains just sit there year after year while waiting for someone to buy… “Bigger Fool Than Me” (no offense intended) … it’s has been proved time after time.

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