Last week it was Care.com going public and soaring in its first day of trading and now another category killer .com, Coupons.com has filed to go public. When looking at both of these companies “.COM” is a part of the name, they are not Care Inc or Coupons Inc and use the .com extension. With all the talk lately of new gtlds and branding themselves it is important to note that .com started this trend with the extension as part of the company name.
Tech Crunch wrote on the coming IPO
The march of the 2014 initial public offerings commences, with the latest one of the oldest brands on the internet. Coupons.com has just filed S-1 papers with the SEC for an IPO on the NYSE, trading under the name COUP, and raising $100 million.
Coupons.com’s IPO filing was long anticipated, most recently with Paul Sloan jumping from his position as editor-in-chief at CNET to take up head of communications to lead the effort.
As one of the earlier movers in the online coupons space, Coupons.com is also one of the biggest. It notes in the IPO that in the first nine months of 2013, its sales were generated from some 940 million transactions on its site. Those included customers picking up digital coupons and also redeeming codes over its platform. That figure is up 49% over a year ago.
Coupons.com says that today its platform includes more than 700 consumer packaged goods companies, representing over 2,000 brands, and retailers covering some 58,000 physical stores in North America. It had 17 million monthly unique visitors on average across Coupons.com and affiliated sites over 2013 and visited the sites of its CPGs, retailers and publishers. Its mobile apps have been downloaded some 7 million times.