This week we did hear from some companies within the new gtld space and what kind of demand they were seeing.
Donuts put out a blog post yesterday where they said they have already received total orders and commitments over $5million. Now some of this number is most likely including the DPML product that Donuts is offering trademark holders.
The DPML works like this: (Courtesy of 101Domain.com)
How Does DPML Work?
Brand owners must submit an exact match of their mark(s) to DPML, or a term that contains their exact match mark(s). Once a term is accepted to DPML, that term is blocked from registration in all Donuts TLDs for an initial period of five or ten years. A DPML subscription then can be renewed in increments of one to ten years. A domain blocked by DPML is not functional, meaning it may not be used for a website URL, e-mail address or other type of domain-related functionality.
How Does A Trademark Holder Buy A DPML Subscription?
The trademark holder must first register a mark with the Trademark Clearinghouse (TMCH). The mark must be registered according to the “use” standard, which is the same standard for registration during the Sunrise period.
The DPML must be purchased through a registrar offering DPML. Pricing on 101 Domain.com
2,995.00 USD / 5 Years 5,695.00 USD / 10 Years per name.
Go Daddy has also mentioned some numbers with regards to the new gtlds. In the piece in the Los Angeles Times, Mike McLaughlin was quoted as saying,
GoDaddy is expecting a rush of buyers and already has 25 extensions available for preregistration. So far, “thousands and thousands” of people have preregistered, with .guru and .photography endings being the most popular, McLaughlin said.
The LA Times piece also stated that many people they spoke to were not aware of the program but that some did say they would consider switching. One bike shop owner did say when available he would switch to a .bike.