Tech Cocktail did a piece on Juan Diego Calle from .CO Registry. In the video Juan talks about his start in the Internet in 1999, that his first business went bankrupt, he talks about how he got started with .CO in 2009. He talks about building a community and the ROI on getting early adopters with credibility. He also calls .com a wasteland.
From the article:
With the gradual release of new top-level domains (TLDs), 2014 is going to be a big year for the Internet. It’s all very exciting for Juan Diego Calle, the CEO of .CO, who believes that access to new TLDs will bring about new business innovation and improve control of a business’ brand experience.
The impact of gTLDs is expected to be huge, and has motivated even .CO to plan to launch its own new TLDs. This expansion will allow the company to attract niche markets that require domain extensions that may be more suitable than its current .CO offering.
They included a video which I have posted below, the video was recorded in late November 2013.