TechRadar Confuses A Pre-Reservation With An Actual Registration; Telling People new gTLD’s Can Be Registered Today
TechRadar.com covered the new gTLD program telling people that new gTLD are available to be registered now.
“New top-level domains now available”
“.online, .web, .ltd, .website, and .blog just some of the suffixes available”
The publication clearly has confused a pre-registration that many registrars and back order providers are offering with a domain registration.
Of course none of the string mentioned by TechRadar; “.online, .web, .ltd, .website, and .blog are available for registration.
Matter of fact all of these extensions mentioned specifically in the story have multiple applications submitted and no one knows which company will wind up running any of these strings.
Any reader of the publication would get the idea if they do to the registrar of their choice and place “order” for one of these new gTLD’s they are going to get the domain.
The story goes on to quotes Robert Hoffman, CEO of 1 and 1, which started rolling out national commercials during NFL games yesterday telling people over 700 new domain extension were coming as saying:
If you’re based in Wales or you’re a law firm, it’s time to think about reserving domain names in the new top-level domains that tell your visitors – and search engines – a bit more about your business, according to of web hoster and domain registrar 1&1. ”
The landscape will change, because the domain will tell you more about a business than it does today.”
The story closes with this:
“If there is a TLD and a domain you have your eye on, reserve it with a registrar soon because the first new TLDs will be working by the end of the year.”
No where in the story does TechRadar chat about pre-registrations at all, the fact that all a customer can do now is put in an expression of interest which give them nothing and guarantees them nothing.
The story doesn’t chat about that fact that many of the new registries will be holding back its best domains as premium domains that will not be available to simply be registered and that many that are available may have to be ordered during a Land Rush period, and will go into auction if more than 1 person puts in an application during a landrush.