Napa Wine Association Letter to ICANN Makes It Clear They Should Have Applied For .Napa/.Wine Instead Of Just Whining
After reading the letter sent by Bruce Cakebread telling ICANN how the 500 members of the Napa Valley Vintners need protection from the new proposed gTLD’s of .Wine and .Vin, I walked away thinking that the wine producers of Napa simply missed their chance to apply for .Napa and/or .Wine and now just want to whine about it.
If the applications for .wine and .vin are allowed to move forward, our 5o0 winery members and legitimate wine producers worldwide, would undoubtedly face cases of cybersquatting, damages to their regional brand ; lack of customer trust and potential loss of brand value overall.”
Consider the clear importance of that the names “Napa” and Napa Valley” have for brand. region, and industry, and given the lack of tools that would allow our industry to protect our names..
Well my issue is that these 500 members of the Napa Valley Wineries could have come up with the $1K each or less than the price of a case of wine they produce and file new gTLD application for .Napa and .Wine and control the Right of the dot for their industry, their product and their brand.
Instead the Napa wine producers sat on their hands and let three private companies, Afilias, Donuts and Famous Four own the space.
No one applied for the new gTLD .Napa, so there is a excellent chance especially with the way the WIPO Legal Rights Objections decisions have been going, that had the association applied for .Napa they would get .Napa and be in control of their “brand, the industry and their product”.
With the news today that Naked Wines invested $10 Million into a new program to sell wines so its not like the Napa group needed to hold a fund raiser to get applications filed
I learned a long time ago its better to have the ball then chase the ball.
It would have served their members better had the association applied to for .wine and/or .Napa then to spend the next years telling those who applied for the string what to do with them.
As a side note I like Cakebread wines and always thought it was a pretty cool brand name, I had no idea it was actually a family name, further proof you learn something new everyday in the domain industry.