Six Figure, One Word Domain Name, Action.com Being Forwarded To A Facebook Page

Poking around the net this week I found that the one word .com domain name action.com is being simply forwarded to a Facebook page.

The domain which I would estimate as a low six figure domain name doesn’t resolve to a site but is going to a Facebook page “For MEN who like MEN”.

Certainly we have been seeing companies advertising their Facebook page or their Twitter hashtag in advertisements instead of domains of their website but this is the first time I can remember seeing a domain name of this quality being used a just to redirect visitors to a Facebook page.

The Facebook page has over 20,000 likes however I’m not sure what the play is here as there is nothing to buy through Facebook.

On the other hand back in January of 2013 the domain was going to a parked page.

What do you guys think?

Comments

  1. Grim says

    @Joe
    That’s not much different than someone buying a couple acres of prime land for a million or two, and not putting it to use right away. Some people have enough money that 1.5 million is pretty much, pocket change. Besides, they might just be waiting until they can resell it to the right buyer for a lot more… Russia has a lot of billionaires…

    @Article and Domo
    As far as forwarding domain names to Facebook, many people use Facebook more than any other site they visit. (Which is just one more reason I don’t see the gTLDs doing all that great for anyone other than the registrars.) Setting up a Facebook page is easy, and companies that choose to have a presence there are setting up in an environment that many people around the world are already very familiar with.

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