According to The LA Times, GoDaddy, will kick off a marketing campaign Monday to re-brand .LA as the Web suffix for Los Angeles after partnering with CentralNic, the company that handles the database for .the .LA ccTLD.
.LA is the ccTLD for Laos.
Godaddy and CentralNic are apparently taking the upcoming new gTLD launch as an opportunity to re-brand .LA in the same light as other cities that have backed new gTLD applications including New York City’s .NYC, Miami’s application for .Miami
Rich Merdinger, GoDaddy’s vice president of domains is quoted as saying:
“When we carry a TLD [top-level domain], it moves the needle,” said
GoDaddy said it plans to market the suffix using billboards and online ads targeting users in Los Angeles.
“We are going to really be pushing and presenting out to the citizens of Los Angeles that they have a new domain extension that is really ripe for use in promoting their businesses in southern California,” Merdinger said.
GoDaddy is selling .la addresses at $39.99 each per year.
But some premium domain names will be auctioned starting on Monday with reserves starting at $100.
GoDaddy began selling .LA addresses a few weeks ago to make sure there were no glitches with its new domain names, the company said there have already been some purchases.
“There are some names that are already taken, but there’s an awful lot of good names that are still available, such as moviestars.la, acting.la, etc.,” Merdinger said.