LauchRock.co which bills itself as “A Platform For New Startups” has switched its main URL from LaunchRock.com to LaunchRock.co effective July 1, 2013.
In a email sent to users, LaunchRock.com announced the change:
From: LaunchRock <email@example.com>
Subject: ACTION REQUIRED: Keep your LaunchRock account from being retired
On Monday, July 15th, 2013 at 12:00 PM PST, LaunchRock will be retiring our Legacy platform.
If you do not migrate your account by the retirement date it will be permanently deleted.
You may have noticed the voluntary migrate account button that has been in your Site Builder for a few months. The time has come, due to expense and need for continuity of service, to require all LaunchRock customers to migrate to our current platform.
Please follow these instructions to safely migrate your account, site settings, and emails:
Login to your DNS host
Change your CNAME record host / destination to host.launchrock.com
Optional A Record redirects should point to any of our IPs
Go to http://app.launchrock.com/login and log in to your legacy account
Click the Migrate Account button
Open the migration confirmation email from firstname.lastname@example.org to get your new temporary login informtion
Login to the new Site Builder (http://use.launchrock.co/login) to verify and adjust your settings
Click the Launch Site button once you’ve completed 100% of the required steps.
More detailed instructions can be found here.
If you have any questions or feedback as you work in the new platform, you can reach us through the ‘Ideas & Support’ tab in the upper right corner of the site.
Thank you for your continued support,
The LaunchRock Team
While the naysayers will look at the fact that the company can only make the switch to .Co because they own the .com address as well, as you can see the switch to a .com is not a simple one and is going to require all users to take steps to keep their account active and may well loses users in the process.
Also this is not going to be a cheap process for the company so its willing to risk the loss of users and bear the costs of the switch over because the think .Co extension more represents their clients, the startup community which has embraced .Co
According to the .Co registry they now have over 1.5 Million domains registered.
HatTip: Mark Kychma