Fairwinds New Poll Shows Half Of Internet Users Are Willing To Try A New gTLD

According to a public opinion poll of 1,000 Internet users, commissioned in part by Fairwinds Partners, and conducted by InsightsNow! in April, “Internet users are willing to navigate to, use, and trust new gTLD web addresses and brand name websites will carry more weight with Internet users than generic sites.

In a CircleId Post Fairwinds outlined the results of the online poll:

  • 57% said they had no preference or would be willing to navigate to a new gTLD media website, while 43% said they would stick with a .COM media site
  • 52% said they had no preference or would be willing to shop on a new gTLD, compared to 48%who preferred .COM
  • 53% said they had no preference or would be willing to bank with a financial institution operating a new gTLD site, compared to 47%  who would stick with .COM

The poll found that consumers trust the brands that they know and likely would embrace brand name gTLDs without much hesitation:

  • 14% of respondents navigating to a media site would prefer a brand name site, such as .CBS compared to 9 percent who preferred a generic such as .NEWS
  • 17% of respondents shopping online would navigate to a brand name site compared to 9 percent who preferred a generic gTLD, such as .SHOES
  • 15% of those banking online said they would prefer a brand gTLD, for example .CITI compared to 10 percent who opted for a generic site such as .LOANS

 

 

The poll, conducted by InsightsNow! in April, questioned Internet users between the ages of 13 and 64. This is the second in a series of polls FairWinds is undertaking to gauge the impact of new gTLDs on consumers and businesses. The first FairWinds market research survey may be read here.

Comments

  1. says

    And let me be clear. Anytime you have ANYTHING taking a bite bigger than 30%-35% of your business…..you are out of business. The walking dead.

    Companies can absorb +/- 10% with no major impact.
    Anything over that and you are no longer in control of your company or destiny. 15% is the red line.

    And at 25% you are working for your competition.

    So 43% loss is the KISS OF DEATH!

    And that is using THEIR numbers.

  2. says

    RE: “And let me be clear. Anytime you have ANYTHING taking a bite bigger than 30%-35% of your business…..you are out of business. The walking dead.”

    not even true. if you have low overhead you’re in the same position as “the other guy” taking your business.. except you’re taking 70% of THEIR business.

    HA. numbers.

  3. says

    conduct a pole on whether a person would use the internet at all in 1995… or put their credit card online… same with using your phone for internet back in 2005.. the numbers wont look promising. yes i know the internet is already established and .COM goes along with it… but still, behavior changes.

    also i love the part about:

    “53% said they had no preference or would be willing to bank with a financial institution operating a new gTLD site, compared to 47% who would stick with .COM”

    thats hilarious. they’ll just “stick with .COM” huh… no, they will stick with whatever their banking institution tells them to use. nobody is switching banks if they use .BOFA now and not .COM

  4. BrianWick says

    Maybe these new non.com registries should give away domains for free for a few years – like .info did years ago. That would certainly help the poll numbers even more just like apparently what happened in the last US Presidential election when free stuff was given away :)

  5. says

    How did they select their sample, and why limit it to 1,000 people? And, let me get this straight, of that small sample, only slightly more than half said they’d be willing to or trust a new TLD website? How many times have new TLD’s been released in the past 20 years? Clearly, at least to me, there’s willingness to try something new, but the headwinds for the new gTLDs are great, and with so many coming online at the same time, who will be able to differentiate between .this and .that and .what?

    We’ll see how this shakes out, but it seems the relevance of .com stands to benefit the most in the coming months and years, not .net or .co or .tv.

    :)

  6. says

    Rick Schwartz,
    “And let me be clear. Anytime you have ANYTHING taking a bite bigger than 30%-35% of your business…..you are out of business. The walking dead.

    Companies can absorb +/- 10% with no major impact.
    Anything over that and you are no longer in control of your company or destiny. 15% is the red line.

    And at 25% you are working for your competition.

    So 43% loss is the KISS OF DEATH!

    And that is using THEIR numbers.

    Oh how would you know? You’ve never run a business in your life other than putting up a click here for porn link to an affiliate program. Oh I forgot, and fleecing people whenever you can.

  7. BrianWick says

    “Oh how would you know? You’ve never run a business in your life”

    so Denise King – in making that comment – please advise your credentials / experience in making this claim about someone else running a business.

    There is an entire political party out there that thrives on your pointing the figure at everyone else other than yourself

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