According to a public opinion poll of 1,000 Internet users, commissioned in part by Fairwinds Partners, and conducted by InsightsNow! in April, “Internet users are willing to navigate to, use, and trust new gTLD web addresses and brand name websites will carry more weight with Internet users than generic sites.
In a CircleId Post Fairwinds outlined the results of the online poll:
- 57% said they had no preference or would be willing to navigate to a new gTLD media website, while 43% said they would stick with a .COM media site
- 52% said they had no preference or would be willing to shop on a new gTLD, compared to 48%who preferred .COM
- 53% said they had no preference or would be willing to bank with a financial institution operating a new gTLD site, compared to 47% who would stick with .COM
The poll found that consumers trust the brands that they know and likely would embrace brand name gTLDs without much hesitation:
- 14% of respondents navigating to a media site would prefer a brand name site, such as .CBS compared to 9 percent who preferred a generic such as .NEWS
- 17% of respondents shopping online would navigate to a brand name site compared to 9 percent who preferred a generic gTLD, such as .SHOES
- 15% of those banking online said they would prefer a brand gTLD, for example .CITI compared to 10 percent who opted for a generic site such as .LOANS
The poll, conducted by InsightsNow! in April, questioned Internet users between the ages of 13 and 64. This is the second in a series of polls FairWinds is undertaking to gauge the impact of new gTLDs on consumers and businesses. The first FairWinds market research survey may be read here.