.Co Puts Over 1,000 Two Character Domains Up For Sale At Godaddy

According to the .Co Registry, effective immediately, the .CO Registry has listed approximately 1,100, two-character premium .CO domain names for sale on  GoDaddy.

The two-character domain names are available through GoDaddy’s Aftermarket and will be available soon on the GoDaddy domain availability check, making these premium digital assets widely available to GoDaddy’s customer base of SMBs and global businesses.

The two-character .CO domain names now listed on the GoDaddy platform include LL, , L#, #L, and ## combinations.

The domain names currently range in price from $10,000 on the low end (for #L combinations, like 5x.co) to $100,000 on the high end (for super premium LL combinations, like dr.co and iq.co) and all are available on a Buy It Now (BIN) basis.

As the secondary market for .CO domain names continues to flourish, these prices are subject to future modification.

Until now, the .CO Registry had reserved all of the two-character premium .CO domain names, and had been the singular point of contact for the sale and management of these coveted names.

The .CO Registry curated the allocation of the domain names early on to ensure they were well placed in the hands of customers who would use the domains in a meaningful and memorable way, including, for example:

CS.co – Cisco uses cs.co for its global social media efforts
OM.co – Om Malik, founder of GigaOM, uses om.co for his personal blog
FI.co –The Founder Institute, the world’s largest startup accelerator, uses fi.co as its global brand
UP.co –Up Global, the partnership between Startup America and Startup Weekend, has branded itself up.co.
H2.co – The premier global leadership network for the digital industry is on h2.co.

Lori Anne Wardi VP of Brand of .CO. is quoted as saying:

“At this point, the demand for premium two-character .CO domain names is far too great for us to continue to manage exclusively in-house.”

“GoDaddy is the perfect partner to help us start expanding our distribution channel to the world of SMBs and global businesses who are looking for short, memorable premium domain names to launch their big ideas.”

Paul Nicks Director of Domain Name Aftermarket at Godaddy is quoted as saying:

“The two-character .CO domain names GoDaddy is offering present an excellent opportunity for a small business to get a short and highly brandable domain name.”

“By partnering with .CO on these domain names, it provides our customers premium aftermarket names and further extends our strong relationship with the .CO Registry.”

To search for a two-character premium .CO domain name for your business or brand, please visit GoDaddy Aftermarket.

 

Comments

  1. BrianWick says

    It might be good to run a poll as to what percentage will sell at the BIN number in 4 months (or some other time frame).

    Also – Will sales of these domains where the BIN is not met be published by .co/GoDaddy ?

    This probably a good barometer for the new non.com’s like .shop, .store, .realestate, …

    Respectfully ,
    Brian Wick (aka the person formerly known as Robert Cline :))

  2. says

    Smart of them to try and liquidate inventory before any of the new gtlds go active.

    After they do funds might run low for purchases.

    Though at these prices I’ll be surprised if they sell more than a handful.

  3. BrianWick says

    So Samit -
    “Though at these prices I’ll be surprised if they sell more than a handful.”

    Juan Calle’s decision to dump .co domains is no different than the decent inventory Matt Overman & his team continue to put up at NameJet these days – that being many (maybe even most) do not make it to the reserve prices / BIN prices.

    Your comment is more of a reflection of a shrinking middle class and therefore shrinking small business sector – because generic and common use term domains are all about small / start up business.

  4. Kate says

    The registries are flooding the market.
    In TLDs such as .co/.tv/.me the registries are pretty much the only ones that are consistently making money.

  5. says

    Hey all! These 2-character .CO domain names have been available ever since we launched in 2010 directly through the Registry. We have been privately selling them ever since to parties interested in building and growing businesses online. Rest assured, there is no interest in “flooding” the market or “dumping” domains. If there were, I assure you our pricing would look very different. The names are priced at a premium because there is a proven, demonstrated marketplace for them. All we are doing now is widening our distribution network so that more people will have direct access to the names. And there you have it.

  6. BrianWick says

    Sorry Lori -
    Did not mean to put you on trial :)
    But as far as your closing remarks “And there you have it.”
    I do not think the jury will buy that nonsense – like Robert Cline and several others did a few years ago.

    You are dumping domains, no different than .info over the last 6 months and all the decent .com’s at NameJet for reasons relating to the economy as prior stated – and the fact you deny that paints a negative picture of your business – sorry.

  7. says

    1. US.CO is not BIN but only make an offer.

    https://auctions.godaddy.com/trpItemListing.aspx?domain=us.co

    2. Surprisingly there is no link from the landing page to the auction page:

    3. Even is .CO sell 10% off until the end of the summer, it is a good campaign. Another million the registry could use to get ahead.

    4. Higher BIN prices should lead to more names being developed to justify the investment.

    A lesson to learn to any new TLD coming in the years to come.

  8. BrianWick says

    Adding more Domo -
    In the end the 2 letter tld are geographic,
    .co = Columbia
    .me = Montenegro
    .tv = Tuvalu

    Anybody that buys one of those will always have that impurity (or hack or sorts) lingering over them – like you can never get your unwear clean :)

    And even though I am not a speculator of non.com’s these pure ones like .shop, .store, .realestate, .property, .homes are not hacks and are pure with no lingering “stains” – the those registries will make fortunes – albeit very few of those domain will ever make it off the shelf.

  9. says

    Samit, here’s a little cut ‘n paste for those too lazy to click on your link…bottom line, .tv and .me are strong extensions in the U.S. (or anywhere, for that matter). I’m still not sold on .co, as many believe it is too close to .com in structure to ever get out from under the shadow of .com.

    This is from the link Samit so kindly provided:

    “Generic Country Code Top Level Domains

    Google treats some ccTLDs (such as .tv, .me, etc.) as gTLDs, as we’ve found that users and webmasters frequently see these more generic than country-targeted. Here is a list of those ccTLDs (note that this list may change over time).
    .ad
    .as
    .bz
    .cc
    .cd
    .co
    .dj
    .fm
    .io
    .la
    .me
    .ms
    .nu
    .sc
    .sr
    .su
    .tv
    .tk
    .ws”

  10. BrianWick says

    “Google treats some ccTLDs (such as .tv, .me, etc.) as gTLDs”

    Exactly – the fact that google even has to mention ccTLD says it all “impurity” – Google is here to help you feel good about never getting your underwear clean.

    There is probably some kind of political statement there as well – i.e. politicians helping you to live your lie :)

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