.XXX Gets Over 25,000 Domain Years Registered In May Promotion

ICM registry informed us that the final numbers are in for the May discounted .XXX promotion and saw over 25,000 domain years added to the registry.

13,400 new .XXX domain names were registered and the average registration was just under 2 years making the total number of domains years added to .XXX over 25,000.

As we pointed out a few days ago, the retail price of a .XXX registration dropped to as low as $8.99 a domain year and everyone was allowed to register the domain for up to 10 years, basically locking in a 10 year registration for about what a 1 year .XXX registration sold for before the May promotion and currently now that the promotion has ended.

Of course its the domain registrars that set the retail prices for .XXX domain names but the wholesale cost to the registrars is now back at $62 a year, including IFFOR and ICANN’s fee.

According to the most recent ICANN report for January of 2013 there are 113,773 .XXX domain registrations not counting the 10 year domain blocks so .XXX got 10% additional registrations during the one month promotion which was promised to be repeated from time to time.

 

 

Comments

  1. B.ElZA. says

    Now after the settlement between ICM and Manwing ,the real challenge that is facing ICM relies on two major points :
    1. Price
    2. Registration restriction
    Why would anyone pay more for a “restricted” product that should be “EQUAL” to similar product “.com” and also bother to go through bureaucratic process to get the business up and running (resolve)!!

  2. Grim says

    Now that the wholesale price is back up to $62, I wonder how many they’ll sell this month? That’s the problem with sales, and having an overly high regular price tag to begin with. They’d probably do better setting .XXX at a more reasonable price, and never have to worry about sales. Having sales, especially one like this that basically took 90% off the regular price, just teaches consumers to wait for… your next sale.

    Although the .XXX extension only offers value to a certain smallish percentage of buyers in the first place, so maybe it doesn’t really matter.

Join the Discussion