Progressive Insurance has withdrawn its application for the new gTLD .insurance.
The formal name of the applicant was “Progressive Casualty Insurance Company”.
The application which had a prioritization number of 1847 was to operate the TLD on a closed basis.
Closed generics have been getting a lot of push back and ICANN recently closed a comment period for the topic of whether companies should be allowed to own a right of the dot generic extension.
According to the application, Progressive would have operated the new gTLD on a “restricted, exclusively-controlled gTLD where only Applicant, affiliated entities (i.e. part of the same corporate organization as the Applicant), and authorized business partners of Applicant and⁄or its affiliates will be permitted to register second-level domains for Applicant and⁄or affiliate business purposes only for a term of one to ten years.”
Progressive withdrawn application is the 33rd new gTLD application to be withdrawn reflected on ICANN’s site.
There are still 3 other applicants for .insurance.
There is an application for .insure as well as 1 for .carinsurance and .autoinsurance