Olympus Corporation has become the latest company to withdraw it new gTLD application for its .brand application .Olympus which had a Prioritization number of 1,861.
.Olympus becomes the 22nd new gTLD application to be withdrawn not including the withdrawal of .home and .casa which it announced this week by Godaddy.com, which is not yet reflected on ICANN’s site.
According to the application the new gTLD .Olympus would have:
“Enabled the Olympus Corporation to communicate more easily and effectively with all Internet users, and particularly with The Companyʹs numerous customers, employees and affiliates. The TLD will become a supporting branding, technology and services platform for The Companyʹs mission and its businesses.
The .OLYMPUS Registry will provide an Internet space, under the control of The Company, to allow for the distribution and exchange of information among The Company and its stakeholders by means of, but not limited to, websites, social networks, email and other technologies that will reside within the .OLYMPUS domain name space. In addition, ancillary services may be provided in relation to registration of domains within the TLD, including but not limited to website hosting, SEO, marketing and consulting services.
The Company initially intends to reserve all names within the TLD for itself, and to primarily use any of those domain names for promotional and navigational purposes relating to The Companyʹs online presence and⁄or provision of goods and services.
Eventually, though not likely for at least three years post-delegation, The Company anticipates the possibility that Affiliates could license the use of domains within the TLD from The Company. However, such licenses could only be made via contract which limits the use of the domain name to purposes specified by The Company. Such terms would be enforced via monitoring and quick action to mitigate any negative effects of any such abuse, if any. Licenses of the domain names could be revoked by The Company at any time, for any reason.”
Ah, so finally the corporate brains get it: brands that aren’t generics don’t need their own gTLD. I would not blame them going after .camera or .photo but .olympus and .canon are prime examples of lemming mentality.
Alas
Movement in the GTLD marketplace. Nice to see news and actions (albeit in the wrong direction) other then pending conferences more meetings and pending decisions.
Is it me or the longer we wait the more impatient applicants are becoming?
Can I get some approvals and registry opening progress over here? Anybody? While there is still some applicants in the game would be nice.
Disclaimer: my opinions are my own 🙂
No!
My wife and I have 2 Olympus here at home. I have always had Olympus cameras and many times wondered if I would not change to a Nikon or a Canon newt time. I always heard that same speech which consisted in criticizing Olympus cameras because Canon were better. Actually, I never found out which of Olympus, Nikon or Canon were better.
When I read Olympus drops it, I kind of read: they drop it “again” and open the door a little more to Canon or Nikon.
Canon and Nikon are good at communicating and I – if they don’t drop it too – I am sure they will know how to convince me to change…to them.