BankRate.com Buys CardOffers.com & Spends $34 Million On Domains & TM’s In 2012
Bankrate.com (RATE) spent almost $34 Million Dollars on Domain names and trademarks in 2012.
One of the 2012 acquisitions appears to be the large lead generation site, CardOffers.com which was purchased sometime in October 2012.
Bankrate.com applied for a trademark on Cardoffers.com in October, 2012.
The domain is currently showing as LinkOffers.com as the owner of the domain.
In December 2012, the registered owner Linkoffers.com went into privacy at Godaddy.com
According to the an SEC filing on Friday:
“During the fiscal year ended December 31, 2012, the Company acquired certain assets and liabilities of certain entities for an aggregate purchase price of $52.7 million, including $20.8 million in potential earn out consideration.”
“The Company recorded $6.7 million in goodwill and $46.0 million in intangible assets related to these acquisitions consisting of $33.7 million of trademarks and URLs, $8.0 million of affiliate network, $4.0 million of customer relationships and $0.3 million of developed technology.”
Typically when the assets of the company are acquired the buyer and seller agree to allocate the purchase price over various classes of assets, $33.7 million was the amount allocated of the $6 million in intangible assets in 2012.
According to the same SEC filing last week BankRate owns: Bankrate.com, CreditCards.com, Interest.com, CreditCardGuide.com, InsuranceQuotes.com, CarInsuranceQuotes.com and AutoInsuranceQuotes.com, InsWeb, and InsureMe.com