A letter sent by one of the .Shop applicants to ICANN chats about what I see as the next big issue for the ICANN new gTLD process which is String Similarity.
The letter was written by Jeffrey Smith, CEO Commercial Connect, an applicant for .Shop, who not only applied for the new gTLD .Shop but was an applicant for .Shop way back in 2000, we have edited the letter to keep it on point but you can read the entire letter here
The letter was sent to ICANN in November but just published on MyICANN.org today.
“We have identified concerns that we believe should be addressed to save significant time and effort on the part of ICANN as well as the 1900+ applicants of new gTLDs. It seems there are two major issues that need immediate attention.
It seems that many influential entities and individuals have purposely tried to ignore and/or change this. It is clearly contained in the guidebook and should not be ignored nor downplayed for financial gain.
After many discussions and research, Commercial Connect LLC and eCommerce World Retailers along with various community members, ICANN members, applicants, consultants and academia collaborated and performed a mock similarity analysis on the new gTLD applications. Since there have been no defined rules/processes proposed, published, nor provided, this analysis was difficult. However, assuming a marginal allowance, you may find the results useful.This analysis removed some 647 unique branding applications as well as some 89 unique geographic applications and assumed that these TLDs would be granted as stated in the guidebook. This leaves only 966 applications for the “generic” TLDs.
We reviewed the strings for the 966 applicants and grouped by their meanings. For the purpose of the analysis, we treated the IDN the same as other applications. Of the 966 applications, only 56 appeared to be unique. In other words, there were only 56 words or “meanings” that were applied for. (emphasis added)
“While some may disagree as to which groups the strings belonged, they hopefully would agree on how they could be confused with other strings. ”
“For instance, .auto and .car have the same or similar meaning. O”
“n a much broader scoper, .shop, .store, .buy, etc. would confuse the end user as to which TLD would be appropriate for eCommerce”.
“If we look at the number of TLDs that need to be analyzed instead of the number of applications, the near insurmountable task suddenly becomes much more manageable”.
“With only 56 TLDs in contention and 37 of these are community applications, (community represents 66% of the applications) there remains a few as 19 that may have to go to auction”.
“While it is understood that some of the community applicants may not qualify for community status, the more relevant data indicates that the numbers are rapidly decreasing for contention sets”.
The result could mean that only 19 TLDs remaining with threat of going to auction.