VisitLasVegas.com Becomes LasVegas.com & Fails To Register The Domain Of Its New Spokeman
According to a story in AdAge.com today, The Las Vegas Convention and Visitors Authority has launched a $20 million ad campaign rebranding its former visitlasvegas.com website into simply LasVegas.com
The domain name VisitLasVegas.com now is simply forwarding to LasVegas.com
The story goes on to say “The national campaign features a middle-aged man aptly named Mr. LasVegasDotCom”
Already the developers of the $20 Million dollar campaign screwed up by not spending $10 of the $20 Million to register MrLasVegasDot.COM, as the domain is available as of time of publication
The domain name MrLasVegasDotCom.COM was registered late last November by R & R Partners of Las Vegas but does not resolve.
The domain LasVegasDot.COM was registered in 2005 and goes to a site unrelated to LasVegas.com
The domain LasVegasDotCom.com was registered in 2010 and goes to a namecheap.com placeholder.
In case your wondering there is a new gTLD applicant for .Vegas
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Still available….
MrVegasDot / com
This seems to be the biggest mistake that new or even existing businesses make. It’s almost like they just don’t get it.
All the better for us I guess.
Did they always own LasVegas.com, and if not how did they acquire it? Purchase or JV?
VisitLasVegas.com is still owned by the Las Vegas Convention and Visitors Authority
LasVegas.com is still owned by stephensmedia.com
Don’t know what the deal is between the parties but it looks like a JV
Visit geo .com domains are great but hard to know the real domain name if you only hear it in a radio ad…
For more information visit lasvegas.com
or
For more information visitlasvegas.com
If you are going to develop a visit geo .com, you should own the geo .com otherwise you are sending a lot of traffic to the pure geo .com
(This is the que for one of the Castello brothers to weigh in
@robsequin, I think a phrasing of “for more info, please (check out / go to / point your browser to) visitlasvegas.com” would pass the radio test.
“Visit geo .com domains are great but hard to know the real domain name if you only hear it in a radio ad…”
Say the “www” part.
Or use verbiage that isn’t confusing.
You could phrase a radio ad in such a way where a person was mislead from LasVegas.com to something else due to a syntactic misstep.