Public Interest Registry, the not-for-profit operator of the .ORG domain, today announced the release of 94 previously unregistered one- to two- character .ORG addresses,
Through a partnership with GoDaddy and eNom, the initiative – called “Project94” – gives organizations the unprecedented opportunity to enhance their brand with one of the shortest and perhaps most memorable domain names available.
These domains also carry the inherent trust and reliability for which the .ORG domain is known.
What’s cool is that the proceeds of Project94 will be reinvested back into the Internet community to programs that enhance the open development and security of the Internet, particularly in technologically underserved parts of the world.
Referred to as “Project94,” the list of available names includes the likes of A.ORG, O.ORG, 7.ORG, and PJ.ORG.
“When PIR first took over operation of the .ORG domain in 2003, these names were reserved for future allocation and deemed unavailable for immediate registration. Now, PIR is releasing these addresses in response to community interest. With some web addresses surpassing 20 characters, the one- and two-letter domain names carry vast branding and marketing potential due to their brevity and memorability. They also carry the inherent trust and reliability for which the .ORG domain is known.
“Go Daddy and eNom will jointly facilitate all aspects of the allocation process – from handling the outreach to prospective buyers and managing auctions and handling trademark issues.”
“Domain names are, indeed, like ‘21st century real estate,’ more than just an address on the Web, they are an online identity,” said Go Daddy Director of Domain Name Aftermarkets Paul Nicks. “As part of this historic opportunity we look forward to assisting our customers with integrating these very valuable names into their organization’s culture.”
“As a long-time partner of The Public Interest Registry, we are very pleased to be able to help make these .ORG domains available for the first time to consumers,” said Taryn Naidu, EVP, eNom/Demand Media. “These additions both reflect and reinforce the value of the .ORG brand, and will be a truly memorable event in the domain name space.”
The “Project94” allocation officially kicks-off today. For more information on PIR’s “Project94,” go to www.project94.org or www.pir.org.