We wrote earlier today about GiftCard.com selling according to a press release for $4 million dollars.
The PR chatted about stock plus cash but the buyer of the domain has confirmed that $4 Million in cash was paid for the domain, with the stock being a kicker (extra) compensation.
This therefore becomes the highest domain sale of 2012.
Here is the release:
“”Gift CardLab, a leading online provider of gift cards, today announced the purchase of the GiftCard.com domain. Gift CardLab will now use the GiftCard.com domain as its primary URL, where customers can search for and purchase store Gift Cards, e-Gift Cards, Customizable Gift Cards and Corporate Incentive Cards.”
“According to Domain Industry News Magazine, the most paid for a domain this year through September 23rd, 2012 was personalloans.com for one million dollars. “
“Purchased for over four million dollars, giftcard.com will now go down in history as one of the most expensive domain names ever purchased.”
“The GiftCard.com domain and brand is the crown jewel of the $100 Billion gift card market,” said David Jones, CEO, Gift CardLab. “As we continue our rapid expansion in the gift card industry, the GiftCard.com domain and brand will provide a unique marketing advantage.”
“GiftCard.com is growing at a rapid pace, doubling its staff within the last 12 months and approaching $100 Million in gift card sales.”
“After moving to the GiftCard.com domain, the company expects to reach 100% year-over-year growth, providing the Dallas workforce with new and exciting career opportunities.”