According to research from GroupM UK carried out with Nielsen which was published by econsultancy.com, “paid search only accounts for 6% of total clicks from search engines versus natural search at 94% of clicks”.
“The research, based on 28m people in the UK, making a total of 1.4bn search queries during June 2011, is the first in the UK to reveal click through rate (CTR) by natural search position for both brand and non-brand search terms and how these CTRs change by vertical.”
This infographic, produced by MEC in partnership with Neo Mammalian Studios, summarizes the research:
MHB –
Try going to Sedo, I am getting a virus warning on all browsers.
So is it that as we get older we are more likely to click on ppc ads or is it that newer generations are less likely to click ppc?
Age Demographic – Young folks do not have any money anyway ?
Money.com yesterday (aug 23, 2012) reports EuroZone going in to recession – NO ONE has money any more. Sure the UK might be a bit better off but…..
http://buzz.money.cnn.com/2012/08/23/eurozone-manufacturing-recession/?iid=HP_LN
I wonder how these figures compare to US research data.
I’m in the UK, and would love to see other s/e’s doing battle
with Google.