For the second day in the row a online media source announced plans to change its URL from a .com to a shorter .Co address
Today Urban Times whose URL is theurbn.com writes that effective September 19th, its moving its site to the domain UT.co
“Urban Times, which as of 19th September will be redirecting from the vowel-dropping obscurity of theurbn.com to the simple clarity of urbantimes.co.”
“Along with this, we will be launching a shortener of our very own: UT.CO. We have some special plans for it; think link-shortener for optimistic forward-thinking.”
As we said before we think domaining 6.0 is all about branding.
Yesterday we wrote about Techcocktail.com changing its domain name to tech.co with the .com now forwarding the .co address.
We still think the future of domaining is all about brandable domains and we are adjusting our own portfolio based on this theory.