If Your Co-Branding Your Site With FriendFinder You Might Be in Trouble
According to a post in xBiz.com, “FriendFinder Networks Inc. has begun the process of shutting 5,000 co-branded websites, calling them ” too cumbersome and cost prohibitive” to continue operating”.
“The move, announced today during a conference call on 2nd quarter financial numbers, shifts the focus of an affiliate network strategy to one that supports the further development of primary brands, which number about 100.”
“Previte noted that the company still operates about 28,000 websites, but that the co-branded sites have given it the most problems”
“Closing the 5,000 sites will allow FriendFinder to develop its own brands and buy its own keywords, Previte said.”