Report: New York Times Selling About.com To Answers.com For $270 Million
According to a AllthingsD.com, the New York Times is selling About.com to Answers.com for $270 Million dollars.
“The Times bought About, the precursor to “content farms” like Demand Media, for $410 million in 2005. ”
“Last month, the Times took a $195 million goodwill write-down on the unit, which is largely dependent on search traffic from Google.”