According to a Press release going out tomorrow, after a conclusive 30-day test, DomainPower, the flagship monetization platform built by the Domain Holdings Group, is now accepting wildcard traffic, which includes leased subdomains, 404 and Under Construction pages.
The test examined the results of a 30-day test, where a portfolio made up exclusively of wildcard traffic grew from a $22.98 RPM on its previous monetization platform to an $84.21 RPM on DomainPower.
“Our ability to monetize wildcard traffic features customization options, simple implementation, and access to one of the best parking monetization platforms in the industry,” Domain Holdings CEO Jason Boshoff said. “The results of the test speak for themselves, and we are excited to explore this new opportunity.”
The results of the Wildcard traffic test are highlighted in detail in a comprehensive overview of DomainPower’s Monetization Decision Engine (Download the PDF), where four distinct domain portfolios were measured over a 30- or 60-day test period. The results revealed a significant revenue increase for each portfolio in favor of DomainPower over the previous parking monetization options.
Beta launched in January of 2012 and officially announced in March 2012, the MDE makes data-driven decisions based on historical learning’s of a domain’s traffic and monetization, or domains of similar composition, routing traffic to the advertising partners that will yield the highest revenue.
“With the Wildcard Traffic test, the methodology used to monetize the portfolio relied exclusively on the MDEs ability to drill deeper into the data on a domain,” DomainPower analyst Cory Lamay explained. “The MDE was able to quickly learn the monetization behavior of a wildcard domain and optimize accordingly. The result was a 4X growth overall.”