According to a blog post on its site, Digg.com was just sold to Betaworks who will be folding Digg.com into News.Me which is also owned by Betaworks.
“We couldn’t be happier to announce that the next generation of Digg will live on with the team from Betaworks which will be combining Digg with News.me, a Betaworks company with an iPad app, iPhone app and daily email that delivers the best stories shared by your friends on Facebook and Twitter. ”
Digg launched seven years ago.
“To date, we’ve had over 350M Diggs, 28M Story Submissions and 40M Comments”
Digg has an Alexa ranking of 91 and according to Compete is within the op 1,100 sites in the world in terms of traffic.
And all of that is about to fall into News.Me.
As for the price of the transaction there are reports all over the place, one from MSBNC.com has the price at $500K, The New York Times has the price somewhere in the “single-digit millions” while TechCrunch.com has the total paid by several buyers somewhere around $16 Million
This is additional support to my post of this week that the future of the domaining and internet presence is is all about branding, as a huge site built on a .com is being bought and being incorporated into a .Me.