Neustar Racks Up 358 Applications Including .NYC; How Did They Beat Verisign? We Know
Neustar, today announced that it has been selected as the registry services provider for 358 applications for new generic Top-Level domains (gTLDs). including the City of New York as the registry service provider to manage the application process and operate .nyc.
We reported back in March that Neustar had guaranteed the city of New York $3.6 Million dollars to get the contract.
How did Neustar capture so many applications? Even more than Verisign’s 220 applications.
Neustar was the only one of the major back end companies to accept multiple applications for the same New gTLD string.
We reported in August of last year at the Dot-Nxt conference that Neustar was the only major back end provider that said they would accept multiple application for the same string.
What we don’t know yet is how many of the 358 applications, will be separate and distinct strings.
We will have to wait until June 13th to find out.
“Neustar is proud to serve as the registry partner for those looking to bring innovation and choice to the Internet with new gTLDs,” said Alex Berry, senior vice president, Enterprise Services, Neustar. “We’re looking forward to working with many of the world’s largest brands and companies applying for extensions that will intuitively enhance navigation on the Internet.”
As recently announced by the City of New York, Neustar has been selected as the registry partner to manage the application process and operate the .nyc extension. The introduction of .nyc will create a way for New York City businesses, organizations and citizens to identify themselves as being located in the City of New York, or to promote services or content serving New Yorkers. The city selected Neustar in a competitive procurement process and will look to Neustar to provide the complete registry services and support necessary to make .nyc names available to the public.