In what appears to be a big boost for .TV according to the HollywoodReporter.com, Mark Cuban’s HdNet is going to re-brand as AXS.tv.
The new network will take on partners including Ryan Seacrest, Tour promoter AEG and talent agency CAA.
“The channel’s programming will rely heavily on live lifestyle and live entertainment fare, leveraging the music assets of AEG, a top venue owner and and tour promoter and the A-list connections and production capabilities of Seacrest. ”
“Though the parties involved will not comment on financial terms of the deal, one source told The Hollywood Reporter that the venture between Cuban and the others is “virtually” a 50-50 partnership. Seacrest is a stakeholder in the venture, with no plans to contribute as an on-air personality.”
The re-branding around a .TV with a ownership made up of some of the biggest names in Hollywood should be a big boost to the .TV extension.
An unexpected beneficiary of the network might be a church in Lakeland Florida which own the domain name Access.tv