TechCrunch.com just covered the site Live Bookings which TechCrunch referred to as the Opentable.com of Europe.
The company just picked up $24 Million more in funding bringing it total capital raised by the company to $62 Million dollars.
The London based company, in a Press Release clearly laid out its plans to use the domain name FreeBookings.com in the US for its online reservation system or the equivalent of its Live Bookings site in the Europe
Live Bookings bought the domain name FreeBookings.com for just $3,900 in November 2011.
The seller is a domainer.
The company started with the domain name LiveBookings.net and that is still the official site listed by CrunchBase.
We write these stories from time to time not to embarrass or to make the sellers of the domain feel badly for missing out on a big payday but to educate.
The bottom line is you don’t know who might be interested in buying your domain and any chance you have to figure it completely disappears when the domain is listed with a Buy It Now (BIN) option, as this domain was.
There are even those who feel we have sold domains way too cheap.
A blogger wrote last week about our meet.me sale for 450,000 who felt we could have gotten seven figures or more for the domain and quite possible we could have.
At the end of the day its virtually impossible to fetch the maximum price a buyer is willing to spent.
We are not privy to their budget or plans for the domain.
As a domain owner need to put yourself in the best position to know who your buyer could be.
Its one thing to walk away with mid-six figures for a domain that may have fetched 7 figures and quite another to walk away with just a few thousand.
So here is another cautionary tale of putting domains up for sale with a small BIN price only to find out months later that the buyer has tens of millions in the bank.