TechCrunch is reporting that “social networking companies myYearbook and Quepasa which merged last year will rebrand as MeetMe.
“Starting in July, the myYearbook website, smartphone apps, tablet apps, and mobile website will all be rebranded as MeetMe.”
The company itself, currently called Quepasa Corporation, will be renamed MeetMe, and it plans to change its stock ticker symbol (it’s traded on NYSE Amex) from QPSA to MEET sometime this summer.”
QPSA has a current market value of over $159 million.
“In September, the article goes on to say that the company plans to finish internationalizing myYearbook/MeetMe into Spanish and Portuguese, and that site will be replace the existing Quepasa product.
At the time, we announced the sale of $450K for meet.me some were skeptical, others thought the price was ridiculously high other thought we just made it up.
However at the time I said, “In actuality the buyer got a great deal.”
And now you see they did.
The domain afforded them to protect and own the entire space of the re-branded company, its apps, its stock system its identity, or as the CEO of MyYearbook Geoff Cook is quoted as saying in the article:
“Having a single brand just makes it much easier to talk about the aims of the company,”
“It should help with word-of-mouth, and also give MeetMe a single name for its continued international expansion. The name even performed well in test ad campaigns that the company ran earlier.”
Like a said, the buyer got a great deal.
This is the power of an intuitive domain.
Congrats to the buyers.