In the wake of the news that Google was terminating their own Domain parking program, Frank Schilling wrote today on this blog:
“Google has never been more committed to the domain name channel.”
Frank went on to say on his blog about domain name parking:
“The innovations I see Google bringing – the sincerity, intelligence and seniority of the Googler’s managing this channel and the gravity of the positive changes coming to the domain-channel at Google, show me that this company not only intimately understands Domain Names and the paid search characteristics thereof, but they understand the needs of their partners. They understand the echo system that facilitates the traffic and the subtle elements that drive the technical prosperity of the operators in this space.
In short domain name traffic monetization is very much alive and well at Google, but it is no longer cost effective for Google to manage those small domainer level relationships directly””
I found the news of Google’s termination of its in house program to be pretty irrelevant. Its a program that never caught on. I personally didn’t know of any top domainer that used the service, much less than placed a lot of domains on the system.
Basically its a program that never caught on and probably was a net money loser for Google which had a lot of little accounts producing minimal dollars each.