comScore: Record Week In Online US Holiday Shopping History reported today, for the holiday season-to-date, nearly $32 billion has been spent online, a 15% over last year.

For the week ending Dec. 18, four days surpassing $1 billion in sales, making for  an all-time record of $6.3 billion in online retail spending for a week, up 14% from tthe same week last year.

The final shopping weekend before Christmas reached $1.04 billion to rank as the second heaviest weekend of online spending on record.

2011 Holiday Season To Date vs. Corresponding Days* in 2010

Non-Travel (Retail) Spending

Excludes Auctions and Large Corporate Purchases

Total U.S. – Home & Work Locations

Source: comScore, Inc.



Millions ($)
2010 2011 Percent Change
November 1 – December 18 $27,814 $31,973 15%
Thanksgiving Day (Nov. 24) $407 $479 18%
Black Friday (Nov. 25) $648 $816 26%
Thanksgiving Weekend (Nov. 26-27) $886 $1,031 16%
Cyber Monday (Nov. 28) $1,028 $1,251 22%
Green Monday (Dec. 12) $954 $1,133 19%
Free Shipping Day (Dec. 16) $942 $1,072 14%
Week Ending Dec. 18 $5,499 $6,286 14%

*Corresponding days based on corresponding shopping days (November 2 thru December 19, 2010)

“The final big week of online holiday shopping remained strong throughout, with four days surpassing $1 billion in sales and the second heaviest online shopping weekend on record,” said comScore chairman Gian Fulgoni. “With only a few more days until Christmas, the preponderance of Americans’ late season holiday shopping will shift to brick-and-mortar retail, although the procrastinators among us will still be able to take advantage of expedited shipping and buy online up to and including the day before Christmas Eve with the guarantee of having their gifts delivered in time for the holiday.

“In total, we will see another $5 or $6 billion in e-commerce spending over the remainder of December to finish off what has clearly been an outstanding season for online retailers.”

Ten Online Spending Days Top $1 Billion this Holiday Season

“For the 2011 holiday season-to-date, ten individual days have surpassed $1 billion in online retail sales. Cyber Monday (Nov. 28) currently ranks as the heaviest online spending day of the season – and in history – at $1.251 billion. Monday, December 5 ranks second at $1.178 billion, followed by Green Monday (Dec. 12) in third with $1.133 billion. Free Shipping Day (Friday, Dec. 16) ranks sixth at $1.072 billion.”

Billion Dollar Spending Days for 2011 Holiday Season

Non-Travel (Retail) Spending

Excludes Auctions and Large Corporate Purchases

Total U.S. – Home & Work Locations

Source: comScore, Inc.

Rank Date Spending in Millions ($)
1 Monday, Nov. 28 (Cyber Monday) $1,251
2 Monday, Dec. 5 $1,178
3 Monday, Dec. 12 (Green Monday) $1,133
4 Tuesday, Nov. 29 $1,116
5 Tuesday, Dec. 6 $1,107
6 Friday, Dec. 16 (Free Shipping Day) $1,072
7 Tuesday, Dec. 13 $1,064
8 Wednesday, Nov. 30 $1,025
9 Thursday, Dec. 8 $1,024
10 Thursday, Dec. 15 $1,018


  1. says

    Hello Michael,

    The entity that figures out the missing link of capitalism over the World Wide Web will be the Worlds largest connection for all businesses. Who will that be, Google me thinks !

    We are betting on GOOGLE. Remember, dont know it? GOOGLE IT !

    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)

  2. LindaM says

    Although I dont necessarily dispute the figures I think these kind of stats should be viewed with caution.
    Money is a bit like pass the parcel right now, except the surprise inside is brown and smelly. Noone wants to be left holding the baby in a low-interest inflationary environment so the velocity of money may increase. The last days of the Weimar republic no doubt saw unprecedented spending figures but that didnt turn out so well.
    We’ve seen evidence of an increase in US spending compared with UK on our main website. I think we sent more stuff overseas than domestic last week which is quite a rare occurrence. Cheers Uncle Sam, keep it rolling you sly old devil :)

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