How Much Traffic is Buy.XXX Losing To BuyXXX.com? We Know The Exact Numbers

2011 December 19
by Michael Berkens

We have written pretty frequently  about ICM’s launching of an all out ad campaign for the .XXX extension,  with all Advertising leading back to Buy.XXX.

You can read some stories on Buy.xxx here, here and here.

So for the 1st time we can tell you EXACTLY how much traffic Buy.xxx is bleeding over to BuyXXX.com

How do we know?

We own the domain name BuyXXX.com.

Yesterday we logged in over 2,000 visitors to BuyXXX.com.

Since the advertising campaign started on November 23rd BuyXXX.com has received over 25,000 visitors and traffic is increasing daily.

Actually this past weekend the domain got over 5,500 visitors.

Based off of ICM numbers,. the traffic they are losing to Buyxxx.com is quite insignificant to what’s they are getting to Buy.xxx,  but still we are still thankful.

Before the ICM ad campaign the domain had no traffic whatsoever.

According to Compete.com we aren’t the only one’s benefiting from some extra traffic courtesy of .XXX

The big winner is of course XXX.com which saw its traffic basically double from last November (the extension wasn’t approved until March 2011 and didn’t officially launch until December).

According to Compete last November the site did only 77K visitors and last month hit just short of 150K visitors (we believe both numbers to be woefully short of actual numbers)

So maybe the lesson here is even if you don’t invest in the new gTLD’s, that doesn’t mean you can’t make money off of their success.

26 Responses leave one →
  1. 2011 December 19
    Josh permalink

    Not sure how I feel about this Michael…

    At any rate it is traffic that will vanish along with the advertising, nothing new.

    You’ll be left with what was a good misspell for a time and no real value in and of itself.

    jmo

  2. 2011 December 19
    Michael H. Berkens permalink

    Josh

    You don’t have to feel anyway about it, the stats are the stats

    I owned the domain a lot time before ICM chose to use buy.xxx in all their ads.

    So the domain is not a typo or a mis-spell.

  3. 2011 December 19

    They would be stupid if they try to file a UDRP against you. Value of .com domains keeps going up when other extensions get developed.

  4. 2011 December 19
    Alan permalink

    I’ll bet 99% of it comes from clicking on one of their ads, I just clicked an ICM ad and it was
    forwarded to buy.xxx…………………………………

  5. 2011 December 19
    domain permalink

    Interesting mike. And icm never even realized this probably or wanted buy your name or lease agreement.

    So lesson learned was there is definitely leakage. 2. Read ricks blog and .com is king for a reason. Also reminds us a lot of .co hype and leakage point.

    Can there money be made. Sure. But this proves again .com works. .com is the best.

    Like your last paragraph mike. Agree.

  6. 2011 December 19
    domain permalink

    Udrp is non sense and mike brought a lot of business to .xxx and promote extension.

  7. 2011 December 19
    .xxx permalink

    Imagine if this was being forwarded mike?

    How many new buyers in .xxx

    Out of 25k , how much traffic would that convert into buying a .xxx domain name?

    Or other buyer would be manwin for name.

    Come on icm wake up and realize this traffic.

    Lease name from mike before manwin realizes the value of this name. LOL. Manwin is so clueless and when it comes to domains.

  8. 2011 December 19

    why are wasting the traffic by parking it instead of selling domains ?

  9. 2011 December 19

    not to mention non targeted results

  10. 2011 December 20

    It’s a shame you can’t talk with them about affiliate referrals without getting a udrp or sued (regardless of whether u are right or not u can still get the udrp). Why does nobody consider some mutual benefit where everybody wins before making a fight

  11. 2011 December 20
    Doe Ray Me permalink

    Another in a long line of self serving posts. Good luck with the sale.

  12. 2011 December 20
    Michael H. Berkens permalink

    What Sale?

  13. 2011 December 20

    this is not a udrp situation.
    This should have been about making lemonade from your lemons, thats all.
    Lost opportunity IMO .

  14. 2011 December 20
    domain guy permalink

    what is important is the % of lost traffic…what is it? 1-2% of the total?thats really insignficant..and what occurs is after the period of initial interest confusion the searcher bouches off your site and then googles onto the site they want..ie buy.xxx

  15. 2011 December 21
    Mark permalink

    Any idea regarding value….I was surprised that neither of these
    were picked up during pre-registration

    strike.xxx Strike3.XXX

  16. 2011 December 21
    Michael H. Berkens permalink

    Mark

    What relationship do these terms have to adult?

  17. 2011 December 21
    Mark permalink

    naked baseball of course…3 strikes and your out!!!

  18. 2011 December 22
    Kate permalink

    “So maybe the lesson here is even if you don’t invest in the new gTLD’s, that doesn’t mean you can’t make money off of their success.”

    Ahah. Nice quote.
    Now that is a bonus if the traffic converts somehow.

  19. 2011 December 22
    James permalink

    @Mark – “Any idea regarding value….I was surprised that neither of these
    were picked up during pre-registration

    strike.xxx Strike3.XXX”

    There are hundreds of much better names available at reg fee – 6 figure exact search volume and could only be adult in nature.

  20. 2011 December 22
    Mark permalink

    yes, maybe,…but i’m envisioning someone wanting to start up a fantasy baseball league. What better name? These two domains are my only investment in the .XXX world so I’ve go a lot at stake here. :-)

  21. 2011 December 22
    LOL@Mark permalink

    strike.xxx and strike3.xxx…

    /facepalm

  22. 2012 January 28
    Jakal permalink

    So now what? I have over 20 .xxx’s and some are pretty good… Are Adult companies really looking for these or is it yet another TLD scam?

  23. 2012 January 28
    Kate permalink

    Jakal,

    I think that if there are adult buyers for .xxx they could have tried to register the domains before you did.
    Just a thought.

  24. 2012 January 28
    idiot permalink

    if you think they are “pretty good” then who cares if adult companies are looking for them? it’s not a scam. you got some “pretty good” names. you should congratulate yourself. have a cigar.

    wanna buy a pet rock? i got some pretty good ones to sell.

  25. 2012 January 28

    Have there been any reported .xxx sales? I havent sold any lol.

Trackbacks & Pingbacks

  1. Buy.XXX: a case study of consumer awareness of TLDs - Domain Name Wire

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