Online Shopping Is Up Big This Shopping Season According to comScore, IBM & Buy.com
Three reports out today indicate that online shopping is up big so far this holiday season.
comScore (NASDAQ : SCOR), reported that holiday sales season-to-date, are $9.7 billion 14% increase versus the corresponding days last year which was $8.4 Billion in sales during the same time frame.
“The official comScore 2011 holiday season forecast is that online retail spending for the November – December period will reach $37.6 billion, representing a 15%t gain versus year ago. ”
“This strong growth rate represents an improvement compared to last season’s 12% increase.”
“Due to the strength leading up to and during the holiday season-to-date, comScore’s statistical models are forecasting that U.S. retail e-commerce spending will grow at a rate of 15 percent versus last year,” added Fulgoni. “These projected growth rates reflect the significant channel shift we’re witnessing from offline retail as an increasing number of consumers rely on the online channel for initial browsing, price comparisons and completing transactions. With this continued momentum, comScore anticipates nearly $38 billion in online consumer spending during the November and December time period.”
According to IBM, “U.S. shoppers took advantage of early sales this holiday driving a 39.3% increase in online Thanksgiving day spending while setting the stage for 24.3% online growth on Black Friday compared to the same period last year.
Some more findings from IBM:
“Mobile traffic increased to 14.3 percent on Black Friday 2011 compared to 5.6 percent in 2010.”
“Sales on mobile devices surged to 9.8 percent from 3.2 percent year over year”
IBM Coremetrics tracks more than a million transactions a day, analyzing terabytes of raw data from 500 retailers nationwide. ”
“Buy.com today reported sales over the last two days grew by double digits year-over-year (as of 8 p.m. PST on Friday, Nov. 25).