According to a story in Media Post today, the data firm Performics, a company that tracks PPC ad buyers for the Retail industry says according to its data the is 88% increase in spend and 43% rise in click-through rates between Oct. 30 and Nov. 15 compared with the same time period a year ago.
“Retailers and consumer product goods companies will continue to invest in technology, driving up competition and prices for specific keywords.”
“The cost per click for the first week in November rose to 32% — up from 12% between Oct. 2 and Oct. 8, respectively, compared with the year-ago time period, according to Performics.”
“Retailers should expect the 2011 holiday season to become the most competitive year for online keyword bids.”
Now if only our share of the PPC revenue would raise commensurately.
“Now if only our share of the PPC revenue would raise commensurately.”
Majority of that is not going into content or domain channel PPC feeds.
You get a little trickle of extra advertisers and higher CPC and CTR rates, but not no where close to what search traffic ad rev gets.
Combine that with domain traffic slowly bleeding away, and we’re left pissing against the wind.
Both Google and Facebook are sucking up way too much initial start traffic with the address bar being left way behind.
Unreal. Just incomprehensible.
Here’s hoping that this is just a painful phase of evolution that we as domainers will just have to suffer through.
As search ppc advertising costs continue on this path year after year, advertisers will begin to feel held hostage.
Then someday, it’s bound to happen. Advertising moguls and bean counters will have an epiphany.
It will be like a rock falling from the sky and hitting them in the head.
They will begin to say, “WTF are we doing?” We pay high costs for these ppc keywords over and over and over, with no end in sight. Why don’t we just buy the damn domains?
MediaPost’s article may be deemed unreal, but for the first time in 2.5 years (when I started domaining), I got a whopping $32 click on one my names parked at WhyPark.
The price of the one/two word TLD’s will proportionately rise, all need deep pockets but memorable marketing keyword.com & making the TLD the brand or building the brand through TLD’ s is the only way to compete in the premier league.
The price of the one/two word TLD’s will proportionately rise, all need deep pockets but memorable marketing keyword com & making the TLD the brand or building the brand through TLD’ s is the only way to compete in the premier league.
@SF ….I agree.
I’d add that I’d hope that in addition to the epiphany that they should buy the domains, that they should also buy traffic from us at an initially cheaper rate, until they see how much better it converts.
If Frank Schilling could weed out the trash domains at Internet Traffic, of which there is a lot less than at other parking companies, and then sell that traffic direct to advertisers, it could revolutionize the domain industry and the Online ad industry to some degree.
We just got to weather the storm. We’ll push through to greener pastures, after all, we are domainers….. as a breed we know how to be crafty and resilient to change.
We’re making $5/day on the above domain that we hand-reg’d one month ago. What’s ironic is the name of the domain and the companies that are paying us the PPC cash – FUNNY.
Bidding war before before and during the Christmas holidays!!
ppc is good way of advertising by clicks for earning its best concept provided..