93% of all buyers online or in stores use search prior to making a purchase.
86% of searchers conduct generic queries.
Consumers who click on generic terms are often more likely to buy than someone who does not.
Compete’s research of the Top 100 Retailers shows that 73% of referrals are from non-branded queries
Buyers click on a search engine result in the organic listing more often than a paid-search ad.
Buyers click 64% of the time, broken out by 94% on organic links versus 6% paid for branded queries.
The same buyers who conduct generic searches tend to click on organic links at a rate of 142%.
60% of the branded queries led to clicks, while 57% of generic searches led to a click.
“buyers online or in stores use search prior to making a purchase”
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Sounds like a good reason to “own” the SEARCH Verb to the Left of the Colon
Search://Google
“93% of all buyers online or in stores use search prior to making a purchase.” – does this refer specifically to online stores or just stores in general?
It once again confirms that generic , keyword rich domains are the best investment a Company can make .
Nice article and research paper – I downloaded it – thanx! 🙂
That is why my dual screen series domains are so valuable. Because they describe a niche, because it is up-and-coming, and products have been announced. Because when it dawns on people to consider a dual screen device, they’ll want a site which describe their options, with links to purchase . . .