According to MediaPost.com citing stats from the Interactive Advertising Bureau and PricewaterhouseCoopers, Internet ad revenue rose 24.1% to $7.7 billion in the second quarter of 2011.
Combined with the results of the 1st Q 2011, Internet ad revenue totaled $14.9 billion in the first half of the year.
“For the first six months, display-related advertising revenue totaled $5.5 billion or 37% revenue, up 27% from the $4.4 billion reported in 2010.
Search revenue for the first six months of 2011 totaled $7.3 billion, up 27% from $5.7 billion in 2010 or about 1/2 of the total Internet Ad spend.
Banners took 23%, or $3.4 billion
Digital video rose 42.1% to $891 million.
Lead generation grew 25.4%, compared with the first six months in 2010, accounting for 5% during the first six months of 2011, or $805 million.
Ads using performance-based models increased faster than ads using impression-based models, rising to $9.6 billion.
In Q2 2011, approximately 64% of revenue came in priced on a performance basis, up from 61% reported in Q2 2010.
About 31% of Q2 2011 revenue was priced on CPM or an impression basis — down from 35% — and 5% of Q2 2011 revenue priced on a hybrid basis, up from the 4% reports in the year-ago quarter.
The study identifies the retail sector as the biggest spenders online.
Retail advertisers accounted for 23% during the first half of 2011, or $3.5 billion, up from $2.5 billion in the first six months of the prior year.
Telecom companies followed, contributing 14%, or $2.1 billion, up from $1.7 billion;
Financial Services, 13%, or $1.9 billion, up from 12%; and Automotive advertisers, 11%, or $1.7 billion, up from $1.3 billion.
The computing sector, spent $1.5 billion
Travel, spent $1.2 billion
consumer packaged goods $866 million
Entertainment, $556 million, up from $508 million
Media, $660 million
Healthcare, $608 million
Wonder how much of that Parking accounts for?
Wow advertising revenue is increasing with very high speed. that is nice and great. congrats to mediapost.com. keep on sharing more latest and up to date posts like that
$201mm total adspends on Super Bowl XLV.
I wonder what the cost per conversion ratio is between a $3mm superbowl ad (total cost, probably $3.5-$4mm post-production) versus the equivalent dollars in targeted G adspends.