10 Days After Launch, The 1st .XXX Site, Casting.XXX Has As Much Traffic As The $13 Million Dollar Domain Sex.com

It was just 10 days ago that the 1st .XXX site was launched, Casting.XXX and it already has as much traffic as Sex.com which was purchase for $13 Million dollars late last year.

According to Alexa.com Casting.XXX over the last 7 days is in a virtual tie for traffic with Sex.com (graph is below)

Yup I know its hard to believe.

It was hard for me to believe.

So I reached out to the owner of Casting.XXX,  The Really Useful Ltd, yesterday for more info and they sent a ton of information including the Google Analytics for the site.

Its a remarkable report.

In the 10 days since launch, Casting.XXX has gotten 238,388 visits and 182,085 are “absolute unique visitors” as Google calls them.

The visitors have come from 182 countries with the United States leading the way with Brazil, the Czech republic and Spain next in order.

More impressively is that 87.14% of all traffic is “Direct Traffic”.

Although only launching 10 days ago the site is somehow ranking in the search engines since over 4,000 visitors have come from Google,  although the owner says he has done zero SEO work on the site.

The owner of the site also told me that they have conversion ratio of 1:229 from visitor to members since they launched.

As someone who has owned adult domain names since 1997, I have to say  a conversion rate from visitor to member in this day and age of 1:229 is unheard of in the adult .com world.

So big congrats to the Really Useful Ltd.

Now as a domainer I honestly would say if I had a choice of picking  5,000 .XXX domains,  Casting.XXX would not be one of them.

So the numbers are for me incredibly impressive.

Maybe when someone types in a  .XXX domain they are pre-qualified as already looking for adult material like someone typing in a .NYC domain in a year might be said to be pre-qualified as looking for a business in New York.

The numbers although very early would indicate that.

Here is the graph from Alexa comparing Sex.com to Casting.xxx over the last 7 days:

 

Comments

  1. Gazzip says

    “More impressively is that of all traffic is “Direct Traffic”.

    ———-

    I seriously doubt there are any devloped one word .COM domains that receive 87.14% of their traffic by way of “real” direct type in traffic.

    A keyword like casting, not a chance…nada

    I do like the look of .xxx though, looks really nice but I doubt I’ll be buying any, most the best one will have been creamed off already ;)

    Have you bought any yet MHB ?

  2. Gazzip says

    “Furthermore, I’m noticing a lot of BS PR passing for news in some of the blogs lately. Will I simply sit back and think, “Cool”?

    No. I care about this industry way too much. If newbies get burned we all lose.”
    ————————

    Well said David

  3. MHB says

    Gazzip

    I give you big up street cred for being the 1st to acutally ask me if I have any .xxx domains

    Congrats

    You got the big.B..lls to ask

    So congrats to you

    For the rest all you have to do is ask.

    I got a whopping 3 .XXX domains through the founders program against 7,000 or so adult .com I own.

    If newbies get really good .XXX domains for a few hundred a piece I doubt they will get burned

    As always. if you know what a good domain is from a crappy domain name, you will make money.

    If you don’t then you don’t

  4. LindaM says

    I wonder if some names will be pre-banned?
    I mean surely they will not countenance registering underagekids.xxx , perhaps davidsdog.xxx would be a grey area. The range of exact match animal names is a minefield – surely noone would object to such names as beaver.xxx pussy.xxx cock.xxx or even perhaps turkey.xxx ( ;) ).
    What about daschund.xxx ?
    Or what about eighteen.xxx? Fine in most places. sixteen.xxx , also fine across europe and most states – utah if you are married.
    fourteen.xxx is pushing it but of course fine in russia and japan.
    Apparently mom.xxx is fair game ??

    Things like this kinda gross me out to think about but really it is a serious issue that I hope they have addressed.

  5. MHB says

    Linda

    I think some of the obvious one’s will be banned like childporn.xxx

    The imagination is quite wide and I don’t think the registry can think of or anticipate every sick use but they do have a quick take down period in place and are fimrly against anything related to children and porn.

    On the other hand if mom.xxx makes you upset I don’t think you will be that happy with milf.xxx, and I will leave that for someone else to explain to you

  6. Gazzip says

    “I give you big up street cred for being the 1st to acutally ask me if I have any .xxx domains

    Congrats

    You got the big.B..lls to ask

    So congrats to you”
    ——————————————

    Not sure why that would take Big Balls to ask, it was just a question :)

    So did you get Sex.xxx, Porn.xxx and Chat.xxx ?

    ..kidding ;)

  7. MHB says

    Gazzip

    “Not sure why that would take Big Balls to ask, it was just a question :)

    right but no one asked

    So did you get Sex.xxx,

    no

    Porn.xxx

    no

    and Chat.xxx ?\

    no

  8. says

    Why don’t you just say what three they are or is there an NDA ?

    Mike will a domainer be allowed to just register a .xxx without an affiliation to the adult industry ?

  9. says

    MHB– why are you responding to all comments on this BS thread?

    You must have money in this scheme.

    First was the dot co, now it is XXX

    Do you guys see the timing..never 2 tlds at one time.

    Time to move on …..

    Again folks, dot com is KING!!!

  10. MHB says

    Bulls

    Very observant 1 at time until until there are the new gTLD;s when there will be hundreds at a time

    Sure you will have something negative to say then also

  11. says

    MHB–I never never have any negative things to say as I am a very positive person.

    Anyway, wait till all the new TLDs come out at once and we all be so Konfuse.

    time for my smoke…

  12. BrianWick says

    @Shortie
    “@ Brian UDRP, ACAP, US LAw and Internation laaw and opinions have dictated .com the only one on the shelf.

    Guess that explains all the other tlds out there now and the many many more to come.

    UDRP / ACPA and other legal opinions do not suggest (or mandate) unlawfulnes in owning a non.com – they just reinforce .com being the only one on the shelf – big difference “Shortie”

    Is the reason you cannot identify yourself is you are asshamed of your small genital area – hence Shortie. Come on we are real himan here – no aliases – some of us concerned about the next non.com causing bankruptcy, lost homes, squandered inheritance and bank accounts and maxed credit cards for the next gold rush bust !!!

  13. BrianWick says

    @Brad -
    “Why? There is only allowed to be one adult extension?”

    Point well taken – which will present anti-trust issues should .xxx gain even partial traaction in any capacity.

    Furthmore the success of .xxx will be its own fall – including from the aforementioned anti-trust claim to ISP’s and entire nations outlawing or heavily sensoring it.

    I donot make the rules – I play by them – my business model eill not allow me to play by these unstable rules.

  14. MHB says

    Brian

    No big conspiracy this time.

    Under the current rules in place, governments have a right, lets call it a veto to object to extensions they find objectionable, which they didn’t have under the rules that were in place when .XXX 1st applied ( i think that was like 2000).

    Rules change, life changes so you have to play by the rules you have now not what they were 10 years ago or 10 years from now

  15. BrianWick says

    Hi Michael -

    Remember – I am the world biggest domain investing student – Judges and Panels have been great teachers to me…so far my “tuition” has cost me just under $300K

    Anyway – So what you are saying is even though each time I renew a domain I have to agree to the new / current rules set forth by ICANN and UDRP ……….. But in your opinion because any TLD’s first application was around 10 years ago or so – they are grandfathered in regardless of what laws rules are currently in place in any goverrnment regarding acceptance or approval of any new TLD.

    Do not know if that will stick.

  16. MHB says

    Yes the rules they applied under is the rules they are subject to.

    Remeber t.XXX is not a gTLD its an sTLD and registrations are subject limited to those in the community

  17. Ban Don & Dunes says

    @Brian Wick who is concerned about penis size

    Hey Brian why don’t you do another one of your surveys
    58 people said…
    Get real dude
    As far as using aliases that’s something you are pretty familiar with no
    Used a couple in respect or your domain registrations right
    Let me give you some advice that might help stem the tide with respect to the 300k you’ve spent defending @ wipo naf and the rest
    The time to use bogus Whois info is before you get the c&d Brian
    Not after you get it
    DOH
    Having a small penis is not debilitating Brian but having a small brain can really limit ones life options but after spending more than a quarter mil maybe you finally figured that one out
    Keep up the good work there are panelists out there with kids to feed and they are depending on you

  18. BrianWick says

    @Ban Don & Dunes
    Wow – man you you must feel really really smart researching 10+ year old stuff that is not hidden – and in front of God and everybody else for geniuses like you – and no effort is made to hide it (unlike you loser) on this new thing called the Internet – gee wiz.

    http://www.ConstitutionalLawyer.com – lots of cobb webs on this stuff – but it will be good for a reserach genius like you Ban Don & Dunes

    Back to stuff happening in the last 10 years….

    @MHB – do not know enough about the application stuff involved with .xxx – other than lots of money was invested in it – and .xxx will likely make exponentially more than .co and all the other non.coms. Still does not mean it will have much impact.

  19. Hugh G Dick says

    “I do not make the rules – I play by them”
    “so far my “tuition” has cost me just under $300K”

    Brian 300K is alot of money for someone to have pay defending their domain registrations. Especially so for someone who ” plays by the rules”
    LOLOLOL, good one but you forgot to mention that the rules you play by are apparently your own.
    Did you ever think it was a good idea to register domain names that were identical to law firms?
    An amazing business model Brian. Not sure how you came up with that one. Registering lawyer names…real shrude. How’s that worked out for you?
    Good that you diversified into brandables but honestly Brian did you need to spend 300K to figure out that registering domain names like qwestcommunications.com and avery-dennison.com might not be a good idea? Ah wtf, it don’t matter anyways cause afterall you are, I mean have, a huge penis right!

  20. BrianWick says

    @Hugh G Dick, Shortie,Ban Don & Dunes & 400 1st amendment .com’s of Law Firms,
    You are one frustrated dude – what about JohnnieCochran.com research genius.

    Come on – crawl out from under the rock, “teach” yourself a lesson you will never forget and go to casting.xxx and let your imagination go wild – that might be good tuition for you !

Comment Policy:

TheDomains.com welcomes reader comments. Please follow these simple rules:

  • Stay on topic
  • Refrain from personal attacks
  • Avoid profanity
  • Links should be related to the topic of the post
  • No spamming. Listing domains, products, or services will get the comment deleted

We reserve the right to remove comments if we deem it necessary.

Join the Discussion