CNN.com is just one of the hundreds of new outlets that have already written about ICANN’s approval of the new gTLD program while you were sleeping.
In a story entitled “Forget .com, here comes .coke”, CNN.com covers what almost ever major new publication has already written about overnight in the US, that the domain industry has changed forever.
“The trusty old Internet addresses we know and love — the .coms, .nets, .orgs — are about to get some new competition.”
“Today’s decision will usher in a new Internet age,” said Peter Dengate Thrush, chairman of ICANN’s Board of Directors. “We have provided a platform for the next generation of creativity and inspiration.”
“With domains like .law and .sport, many suitors may be battling for the same coveted keyword. So if multiple applicants want a single domain, and ICANN deems them equally worthy, it goes to auction — which could end up costing millions.”
“And even if two keywords aren’t exactly the same, “confusingly similar” domain suffixes are verboten. That is, if an apple farmers’ union grabs .apples, then iPad maker Apple (APPL) would be blocked permanently from registering .apple.”
Certainly ICANN move today is the hot topic of the day and shines a huge light on the domain world.
Here are just a few stories you can check out:
“Make an informed decision about whether you want to apply to run a “.brand” extension; it is a ten-year commitment, will cost more than £1m and is a lot of work. However, if someone beats you to it, you may lose it forever.”
“Icann has opened the internet’s addressing system to the limitless possibilities of the human imagination,” said Rod Beckstrom, president and chief executive officer for Icann.
“No one can predict where this historic decision will take us.”
“Hundreds of new website suffixes should begin appearing by late next year after the organization that oversees the Internet address system voted Monday to greatly expand domain names.”
“brace yourself for 1,000 new extensions”
“Internet address names will be able to end with almost any word in any language, offering organizations around the world the opportunity to market their brand, products, community or cause in new and innovative ways, ICANN said.”
“This is an enormous change. We don’t know all the innovations this will produce but what we know is that it will produce a lot of it.”
“This is the start of a whole new phase for the internet,” said Peter Dengate Thrush, chairman of ICANN’s board of directors. “Unless there is a good reason to restrain it, innovation should be allowed to run free.””
“As a big brand, you ignore it at your peril,” says Theo Hnarakis, chief executive of Australian domain name-registration firm Melbourne IT DBS, which advises companies and other organizations worldwide about how to do business online.
“We’re advising people to buy their brands, park them and redirect visitors to their existing site, at the very least,” says Hnarakis, whose more than 3,500 customers include Volvo, Lego and GlaxoSmithKline.”
“”Move over .com, get ready for .anything .you .can .think .of.””
There are literally hundreds of other article already as the sun is just rising in the US, the Domain Name industry is awaking to a new age, new opportunities where fortunes will be made and lost.
Multi-billion dollar market just opened
Without a doubt over a billion dollars will be coming into the domain market so fasten your seat belts.