Is This A Good Way To Sell Domains? “This Domain Is Not For Sale (unless you know us)

2011 March 25
by Michael H. Berkens

I came across an quite different domain for sale banner on top of the parked page for MoneyBrokers.com the other day.

As you can see below the top of the page has a banner that says, THIS DOMAIN IS NOT FOR SALE (unless you know us).

If you click the link on “unless you know us” it takes you to domainbuyingservices.com, which is a domain under privacy at Moniker.com.

So do you think this is a better way to see domains than the traditional “this domain may be for sale” type of link or banner?

 

 

 

25 Responses leave one →
  1. 2011 March 25

    People want what they can’t have…

  2. 2011 March 25

    It also says “Advertisement”, so could it be an ad? It would be a nice paid ad actually, because the clicks would be pretty targeted (domain buyer).

    I like the idea of it, if it’s an ad or not.

  3. 2011 March 25
    Johnny permalink

    I think it is clever.

    1. It may stop tire kickers

    2. It’s a form of shock advertising that actually might attract more attention, higher prices, and even more sales.

    But who knows (besides them) ? Only testing would tell.

    .

  4. 2011 March 25

    I like it. Effective marketing is sometimes about giving visitors something unexpected and this certainly passes that test.

    It would be interesting to know what the CTR is on that banner.

  5. 2011 March 25
    James permalink

    I don’t see it – think it’s crap.

    If it is a banner, and doesn’t belong to the domain owner, I bet they’re (domain owner) not too happy about it.

  6. 2011 March 25
    Anil permalink

    I think it is an Ad creating brand awareness about domainbuyingservices.com among general public, end-users and domainers. So when they need to buy domain that is not available for registration, they will possibly turn to domainbuyingservices.com.

  7. 2011 March 25

    yes, but it works once

  8. 2011 March 25
    Mark permalink

    Nope. Very bad idea.

    Humor rarely works in advertising sales.

    It also confuses the visitor.

    Confuse a visitor and they will opt to leave.

  9. 2011 March 25

    it looks interesting bu really hard to say how it will work on average surfing Joe

  10. 2011 March 25

    domainbuyingservices.com hasn’t an email

  11. 2011 March 25
    Jon permalink

    If you are selling really good domains with no alternatives to end users only, then sure it is a good idea to require them to fill out a form like that. I think that the best thing to do is to not reply to anonymous emails at all, or to tell them you do not negotiate with anonymous emails. The reality is that if someone really wants your domain, they will contact you again and again.

  12. 2011 March 25

    Setting a minimum offer like MHB does is probably as efficient and easier to deal with on the buyers side.

  13. 2011 March 25
    MHB permalink

    If you do go to the form it is quite long but does say the minimum they are willing to consider is $10K a domain.

  14. 2011 March 25

    Maybe it is just their way to hide from MoneyBookers lawyers.

  15. 2011 March 25

    Whatever it takes to attract attention.

    Nothing wrong with that.

  16. 2011 March 25

    People always try several different ways to sell the domain names. Some ways work and some not. This one sounds convincing, people these days don’t like to be convinced.

  17. 2011 March 26

    Well, it says “Note that our average selling price is above US$ 10,000″.

  18. 2011 March 26

    I am more with Mark when he says “Nope. Very bad idea….
    Confuse a visitor and they will opt to leave.” but i disagree when he say that the humor rarely works on advertising sales.
    Well, first thing is that selling a domain it is not the same as selling other “products” or “services”. I use Facebook for advertising my domains (sometimes paid, others just posting) and i noticed that when i use humor and irony (not that kind the article refers), i get some people that finally take seconds to read it, at least they read because it is too hard to read for certain domainers.
    Very recently i try to increase the bids on my domain “GardenPests.net” (with just one bid) and my post started with something like “Oh Lord of the Gardeners/Domainers….make them to find this domain….”

    Thanks for the article.

  19. 2011 March 26

    Is that kind of like asking $50K for a $50 dollar domain?

  20. 2011 March 26

    I think it is a great way to sell the domain name.
    Think outside of the box – the creative way.

  21. 2011 March 27

    Creative never was lying. Actors pretend to be other persons not them but they don´t lie except when they do accept to be cobaias (speakers) of a product that proved to be not long term tested. Artists also phantasize the worlds beyond our perception. But this is a sort of publicity (lying) that maybe is more sucessful than to tell the true. And masses (even domainers) like to be cheated.
    Note this is not offensive to anyone here that think this is making good marketing.
    That´s only my opinion. Humor and creativity are not lying.

  22. 2011 April 6

    I don’t like it. Buying a domain from someone (especially a premium domain) is a full-fledged business deal. The ad makes the seller look unprofessional and ‘holier than thou’ and I would hesitate big time to buy from them.

    Anthony

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