Sedo To Hold Premium .Co Auction In February Including Many Of Mike Mann’s Gems
2011 January 13
Sedo.com is holding a premium auction of .Co domain names including many gems owned by Mike Mann’s Codom Holdings, LLC.
These represent some of the best possible .Co domains.
The auction will start right after the Superbowl on February 10th and end on February 17th.
Sedo is still accepting additional domains of like quality for the auction.
If you have any domains you would like to submit you will “have to submit a request via Sedo broker for acceptance or denial”.
Here are some of the domain names in the auction:
| Oil.co |
| Shopping.co |
| Money.co |
| Drugstore.co |
| Business.co |
| Advertising.co |
| Movies.co |
| Health.co |
| Computers.co |
| Girls.co |
| Weddings.co |
| Training.co |
| Shoes.co |
| Networking.co |
| Luxury.co |
| Gold.co |
| Gas.co |
| Finance.co |
| CreditCards.co |
| Clothing.co |
| Bank.co |
| Entertainment.co |
| Appliances.co |
| Technology.co |
| Dance.co |
| Art.co |
| News.co |
| Doctors.co |
| Boats.co |
| Women.co |
| Pawn.co |
| Gardening.co |
| Candles.co |
| Watches.co |
| Time.co |
| Men.co |
| Luggage.co |
| Handbags.co |
| Football.co |
| Antiques.co |
| Tires.co |
| Taxes.co |
| Retirement.co |
| Party.co |
| Office.co |
| Investing.co |
| Fun.co |
| Fitness.co |
| Cameras.co |
| Skating.co |
| Solar.co |
| Exercise.co |
| Tequila.co |
| Accessories.co |
| Racing.co |
| Parts.co |
| Linens.co |
| Cigar.co |
| Boating.co |
| SKI.co |
| Trees.co |
| Patio.co |
| Bath.co |
| Wheels.co |
| Jazz.co |
| Downloads.co |
| Bed.co |
| Automotive.co |
| Servers.co |
| Desktops.co |
| CigarStore.co |
| Brakes.co |
| Hybrid.co |
| Disability.co |
| LatinMusic.co |
| PetShops.co |
| FlowerShops.co |
| DisabilityInsurance.co |
| ExerciseVideo.co |
| SportStraining.co |
| FilmCameras.co |
| DigitalCameras.co |
| Tulips.co |
| TrainingVideo.co |
| Riding.co |
| Recipes.co |
| Recession.co |
| Projectors.co |
| Plants.co |
| Pawnshops.co |
| Orchids.co |
| Nuclear.co |
| Monitors.co |
| LiquorStore.co |
| JazzMusic.co |
| GunShops.co |
| DvdPlayers.co |
| Driving.co |
| Condos.co |
| ClassicalMusic.co |
| Classical.co |
| Biking.co |
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“It takes more than a commercial and domain blogs to change mass perception”
It was singularly the Superbowl commercial that put Godaddy on the map.
I am going off memory here so please correct me if I am wrong!
If I am not mistaken, Godaddy was not the number one registrar before it launched its Superbowl ads.
Shortly after, it superseded long standing registrars as the #1 domain registrar.
I think it was last year that 106 Million people watched the Superbowl.
No that is NOT everyone. Still its a large number.
And I am sure some LARGE number of people watch the commercials after the game. Its a national past time in the US.
Then you have to factor in how much press coverage the commercials get.
How many people see the press coverage of the commercials. You hear about the commercials long after the game has been played.
There are even polls that show up everywhere on who had the best commercial.
Needless to say that even if you do not watch the Superbowl you will still probably see or hear about all the ads sooner or later. That is why they pay 2-3 million dollars for 30 seconds of air time.
Just the way I see it.
Cheers
According to Godaddys own site:
“Go Daddy’s Super Bowl commercials help boosts sales statistics and the company sets records for new customers and total orders.”
I assume they mean the same type of Super Bowl commercials tat they plan on running with .CO as one of the items they are promoting.
Just and assumption.
Cheers
In 2005 two things happen for Godaddy
1) Go Daddy.com launches a wide-ranging traditional media advertising campaign by debuting its first-ever television ad during Super Bowl XXXIX.
(happened first)
2) GoDaddy.com becomes the undisputed No. 1 registrar worldwide, both in terms of domain names under management and new domain registrations.
Did the Super Bowl have an effect on where GoDaddy is today.
I dont know, you decide.
Cheers
Domains are a small business compared to video games, DVDs, and others. You better get some kind of results when spending millions on a commercial.
As many end-users as I contact, most have little knowledge of how domains work and how to even purchase them. Just because a company is number #1 in the world, doesn’t mean everyone will identify their brand.
Apple is one of the most recognized companies in the world. It took them 30+ years to keep spending money and making products to maintain market appeal.
Domain investors is still new compared to most industries.
Per Slate:
“SEO is tricky, especially if you have a highly contentious market.”
My data suggests SEO intensity / competition has doubled since the october traffic conference. As a result about 40% of hits to my servers are SEO crawlers – which I strip out and do not count.
A non.com is only as good as SEO offers – nothing intuitive. However as the consumer gets smarter (like no longer liking PPC landers) – they will also get smarter and look at the URL and pass on that if it is not intutive .com.
Keep in mind the only UDRP / ACPA cases for a non.com, dashes, and other variants is when the complainant already owned the pure .com root.
What I am saying is no amount of money and marketing will put a ??TLD even in the same competitive planet as the .com Internet Brand – because the UDRP, ACPA and other courts told us so – I do not make the rules – I simply play by them
At $25 per domain, I’m sure price will be a factor Go Daddy will probably increase their sales. No matter what you say, .com is far better.
They will have to compare their $2+ million investment to the number of sales. You have to look at the difference of sales with and without the commercial.
Will I spend $5000 advertising a site when I only stand to make $1000 from it? Not a chance. What sales would Go Daddy expect? You can’t count overall sakes they already make.
Good example is to compare traffic. If they double their traffic, and grab a good portion of the customers, then the investment is worth it.
You can read press releases and everything, but detemine the success on your own without being manipulated.
Ok, I am a little lost
How does UDRP / ACPA cases factor in with SEO and the standings in Search engines?
I dont see the correlation.
Besides as far as UDRP/ACPA cases go, .COM/.NET have been around long before any other extension. They are the first and oldest (both the same age).
It only makes sense that cases would be held to uphold long standing sites that where around before someone came along to infringe on them.
With that said… **IF** (and that is a BIG if) the next Facebook, Google, or eBay happens to have the .CO extension, then you will see a case(s) where the .COM is the infringing extensions.
It all depends on who gets there first. If and when the next big things starts with an extension other the .COM, you will see the case loads shift.
Just the way I see it.
Cheers
@Slate,
Who do you think programmed the consumer to .com ?
Answer: UDRP & ACPA have dictated .com is the only one on the shelf – believe me – it cost me several hundred thousand to suggest otherwise. This means .co and all the rest are counter to 15 years of litigation and UDRP.
As the cosumer get smarter with SEO – they will be looking for an intutive .com in the search results – slam dunk – I am .SO sorry.
Sorry, Slate, but there is no way the next Facebook or Google is built on .CO, much more likely to be .ME if we look at where startups have been going recently. It has no appeal from that perspective. I don’t think .CO supporters should put very much hope in that.
If I listened to everyone about the .co extension, I wouldn’t be closing a sale today. I already knew what niches were popular. I purchase all extensions.
One elite domain investor told me to buy more .com. I did. And I managed to increase my sales. I also have done well with the .us extension.
Investing all my chips in the .co extension would have put me out of the domain game. I prefer Go Daddy to any registrar. I like the Go Daddy Iphone app.
The debate is that the .co will never overtake the .com no matter how hard registrars try. The price will matter in the end. If I owned any other extension other than .com, I would not be making a good sale.
I wasted two months trying to sell a good .net. I never had any luck. However, I don’t think twice about asking more for a .com.
@J
I could be wrong (this is just my opinion) but I think the profit margin is larger with .COM then it is with .CO.
The reason why I say that is because of one determining factor… Coupons. LOL
I have never known a business that will offer a sale on any merchandise that is less then what they paid for it.
Here is a little secret. There is a markup on everything you buy. When you buy something, you not only pay for the product but you also pay for the middle man, shipment (if it applies), and a whole gambit of other taxes and markups.
One way to get an estimate on who much market that a store adds is how deep their discounts go. Furniture for instance routinely sees 50% or more markup.
That is why they can get away with “CLEARANCE” sales of 40% and still stay in business.
Electronics…much tighter markup (only about 10% depending on the item).
Now watching Godaddy and their 99 cent coupons that come out about monthly.
This tells me that there is probably a really good size markup on their $11.99 .COMs.
So far the largest discount I have seen for .CO is a markdown from $29.99 to $22. That is pretty universal across the board for all registrars.
I will grant you that .CO is new and popular. They have been flying off the shelves even with the $30 price tag.
But .CO Internet S.A.S., the official .co registry, already stated that they have purposely made the prices high for the .CO extension. That has been a long standing fact.
True, they could have sold TONs more .CO domains if they lowered the price tag but they state:
“Its annual fee at Go Daddy is pricier — $29.99 compared with $11.99 for .com and other domains.
Wardi said the idea was to prevent devaluing of the domain. People will be less-willing to buy .co names in bulk and have them sit useless while waiting to be resold at a profit, which is another reason why .com names have become scarce, she said.”
And that is coming from the .CO official registry its self. That is in no way any alteration of what was stated.
Cheers
@ Rusty
I personally do not care where the next Google or Facebook starts.
.ME, .CO, .CC. or .AG… it holds no difference to me.
It was just an example of why all the court cases have been only .COM
Sorry if it sounded like I was snapping at you.
I do not mean it to sound that way.
Cheers and all the best
“Who do you think programmed the consumer to .com ?”
Businesses.
Remember there was only 2 choices in the beginning.
.COM and .NET
One story goes that .COM was made the de facto extension and was marketed as the COMmercial extension back in its hay days.
I can not find any real concrete evidence to support that but it seems to be the most popular interpretation that I have heard to date.
As to why people are programed to .COM. That is all we ever heard. Every business that ever stated its name over the radio or on TV always had the tag line
Follow us on the web at http://www.#####.COM.
I remember hearing that all the time just before the internet got really popular (with AOL).
Businesses latched onto .COM and put their adverting dollars behind it. They are the ones that made the commercials. They are the ones that developed the sites.
I dont see how you got to
“UDRP & ACPA have dictated .com is the only one on the shelf”
If that was the case, there would be no other extension today.
I could be wrong but that is just the way I see it.
Cheers
Sales dictate the market. There have been a number of .com sales above 7 figures. Will an end-user pay $1 million for a .co, excluding i.co?
I only own one .me domain. The domain produced an ad click. Every domain I own has a fair chance to compete because they all have quality content. Even after six months, my .co names are poorly performing.
I can purchase a .com today, and get traffic in 2 days. The debate is that people don’t know about the .co. Even businesses don’t know about the .co. There are some that don’t know an extension exists beyond the .com. The .com has been around a long time. In my opinion, a wannabe .co will not surpass the .com.
One end-user that purchased a mega education site told me that you got into the .co. They didn’t bother to but any .co. They own an elite education .com portfoilio.
My education and resume .con are performing very well. I’m even receiving ad clicks on .us and .info. Every site has a fair chance to perform. My .co are under performing.
People are biased when they have an investment. They will not look into the argument any other way. I will retain the 6 .co I own. However, I will always look to the .com as number #1.
After completing a .com, I would feel embarrassed to offer a .co at even 5-10% of the amount. In my opinion, it will take years for .co to even reach half of the success of the .com. Again, price will make the most difference.
If I found 140 good names, I would rather register the .com than to receive 40 .co. I stand to make much more with the .com. The .com are quicker flips. It’s easy to sell a good.com.
A company that purchased a few top sites in a popular niche refused to even consider the .co of the same service. Whereas, he paid 6 figures, he probably wouldn’t have given me $100 for a .co site that should net a $2K sale.
That’s my personal experience with the .co. I know a few domainers I can help sell their .co, but I have little interest in expanding my .co portfolio.
@ J
I have only 11 .COs
I have several hundred (mostly .COM) domains
I have hedged my bets when it comes to .CO. I did not mortgage my house to buy a speculative investment such as this.
I agree that people are biased to what they know. I see that all the time. No one ever wants to jump out of their comfort zone.
Still .CO has garnered the attention of Godaddy and Sedo.
Both are giants in their respective industries.
I personally would NOT feel embarrassed to offer a .CO at 5% of the .COM.
I have learned one thing in domaining.
The sales price is only established when 2 people agree on a the price.
If someone was willing to buy one of my .CO domains at $20,000 and if I thought that was a fair price…. then the sales price is ….. $20,000
The same is true with .COM and any other extension out there.
Look at .MOBI. Flowers.mobi sold for ($200k I think) when it launched. It recently sold at traffic for 6.5k.
The sales price is what it is. At first it was 200k now its $6,500 (way too much in my opinion but I will not begrudge the owner)
As far as being quick flips. If anyone can flip their .CO in less then a year for 1,000% markup (buy at 30 and sell at 3K … I think I did my math right?) then I have to say that it was a genius buy and flip.
Still 6 months is a very very very short time.
Not only to get the exposure, but to also get the word out.
I guess we have to wait and see.
Cheers
.tv would be more successful if the price was reduced. At $39.99, the extension is too much of a cost risk. It may be popular, but not enough to influence the mass.
Even a slight half percent increase in the interest rates can impact business loans. Until Internet brands such as Walmart, imdb, Wikipedia, and even Go Daddy convert their main site to .co, then the .com will always remain the premiere choice.
Companies that depend entirely on the .co are unable to secure the .com. Who wouldn’t want the .com? in my opinion,Go Daddy is pushing the .co because it is their opportunity to make even more revenue, considering the company has only been around since the late 90′s.
IBM used to be in position as a leader in time card machine. They knew to make machines that only used their paper. I’m sure that Apple knows the IPOD kept their business competitive in the early 00′s. IMO, Go Daddy wouldn’t throw in all their chips in extensions that have little chance to compete in a .com market.
The .co has a long way to go. Whereas, the .com will alway outperform all other extensions in both traffic and sales. (in my opinion). Experience matter most. I have never sold any extension other than .com, .info and .us. Even .net is a tough sale.
@Slate,
In my opinion, flowers.mobi was not properly developed. You can’t park a generic such as that site, and expect it to perform. However, the $200k investment was made back on other sales.
People are still buying .mobi domains. Some have produced sales comparable to flowers.mobi. I would want to own Resume.mobi.
Flowers.mobi could become a revenue generator. Parking the domain will not find repeat traffic.
I’m sure you know the .com is the premiere brand. Newspapers writing that .gov and .edu are accessible to the public have little information to know those extensions are operated in the relevant fields. There is no way I can secure a .gov or .edu domain.
New York City recently considered, or they may have already auctioned their local extension to raise money.
Businesses and blogs can try as hard as possible to promote the extension. Sales, traffic, and notoriety will dictate the market.
@Slate
Actually, with viral marketing, it’s difficult to understand what is a long time and what is not. It is not unreasonable these days to have a tremendous return after a very short period of time. It really is just an exponential equation.
Ive just submitted a few of mine, we’ll see what happens!!
Las-Vegas.co
3DGaming.co
CheapAutos.co
CheapVacation.co
ComputerGame.co
FlashGame.co
VegasCasinos.co