Mashable.com 6 Predictions For Digital Advertising in 2011

2010 December 22
by Michael H. Berkens

Mashable.com just published its “6 Predictions For Digital Adverting in 2011 and is well worth a read.

I’m can’t go into details (you will have to read the story for that) but here are the six predictions:

Local Advertising Becomes Relevant Again With Location

Silicon Valley Will Be the Next Madison Avenue

Influencers Will Be the Celebrities of the Social Web

Small Will Be the New Big for Social Networks

Brands Will Become More Like Media Companies

Facebook “Likes” Will Be Important for Your Brand

11 Responses leave one →
  1. 2010 December 22

    they are right on the first point “Local Advertising Becomes Relevant Again With Location”

  2. 2010 December 22

    face.tious will be sued by facebook and be fined fifty trillion dollars which they will be able to pay off with seven fig newtons.

  3. 2010 December 22

    How to get a new TLD approved by ICANN
    ://www.praxagora.com/andyo/professional/icann_tld_approval.html

  4. 2010 December 22

    “Silicon Valley Will Be the Next Madison Avenue”

    within 5-10 years the Silicon Valley will be… in China… :|

  5. 2010 December 22
    Dean permalink

    Actually the next Silicon Valley will be in Russia: Skolkovo Innovation Center

  6. 2010 December 22

    Predictions …for 2011
    ===

    The U.S. FCC will fine blog owners that censor their blogs.

    The domains will be seized by The.Man if it continues.

  7. 2010 December 23

    the only real prediction about Digital Advertising in 2011, 2012, 2013, etc. (especially for mobile) is that its revenues will go ONLY in the Google (80%) Bing/Yahoo (10%) and Apple (10%) pockets

  8. 2010 December 23

    “revenues will go ONLY in the Google (80%) Bing/Yahoo (10%) and Apple (10%) pockets”
    ====

    Fascinating, the FCC and companies headed to CES in Vegas may have a different plan. AVN runs a parallel event.

    BEWARE >>>>>> “nationwide device compatibility” <<<<<<

    ://events.techpolicycentral.com/tpsces2011/agenda.php

    "CES keynote speakers in 2011 include Microsoft CEO Steve Ballmer, Verizon CEO Ivan Seidenberg, Cisco CEO John Chambers, GE chairman and CEO Jeffrey Immelt and Xerox chairman and CEO Ursula Burns"

    "Hear what the FCC commissioners have to say about critical issues, including net neutrality, demands for more spectrum, disability access and nationwide device compatibility."

  9. 2010 December 23

    Here come the .AD .POLICE
    ://www.americanconference.com/advertising_marketing/advertisinglaw.htm
    with the FCC and FTC

    “a Billable Hours Bonanza”

  10. 2010 December 23

    .VEGAS Affiliate Summit West 2011 is taking place January 9-11, 2011 in Las Vegas
    ://www.affiliatesummit.com/

    Parallels & follows CES & XXX AVN

  11. 2010 December 24

    another easy prediction is that the world MOBILE ads market will very soon overcome all other web ads markets

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