BMW Rolls Out BMW.tv & Starts Running Television Commercials For It

2010 November 17
by Michael H. Berkens

BMW just gave the .TV extension another big boost by rolling out BMW.tv. in a last few months

It looks like the car manufacturer has owned the domain for a while but its was directed to BMW.com.

However now the site which is chocked full of videos of its cars and is being featured in as the go to URL in television commercials plus viral videos submitted by enthusiasts.

Take a look at bmw.tv and then take a look bmw.com and the US site bmwusa.com and let me know what you think the best and most effective of the bunch is or where a car shopper would spend most if there time if they were in the market for a new car.

14 Responses leave one →
  1. 2010 November 17
    Donny permalink

    Very cool. >tv slowly carving out it’s own niche.. Double check the links though on bwn…

    Donny

  2. 2010 November 17

    Thanks for the heads up! Great .TV site they have made there.

  3. 2010 November 17
    domlaw permalink

    MHB,

    It seems that the last six months of this year have been great for alternate extensions. There seems to be increasing awareness and acceptance of them. I think it’s great for the domain industry.

    Also, I came to your blog today expecting to see and article commenting on the RIM ceo’s comments yesterday about apps and the web. He made it quite explicit that apps are unnecessary for the web. Though not discussing domain names, his analysis seemed quite bullish for domain names and dn investors.

  4. 2010 November 17
    MHB permalink

    Dom

    You have a link to the story?

  5. 2010 November 17
    Bob permalink

    Its is indeed a great looking site, definately worth the wait, sits nicely alongside http://www.Renault.tv and http://www.Mercedes-Benz.tv.
    This is exactly whay .tv is about imo.

  6. 2010 November 17

    All three of the sites are well done and each have a unique look. No clear winner in my opinion alhough the .TV site is a welcome addition. .TV is inherently a good space imo.

  7. 2010 November 17

    http://www.Audi.tv

  8. 2010 November 17

    Wait until Oprah rolls out, Own.tv! .TV is really picking up steam with big end-users.

  9. 2010 November 18
    Andy M. permalink

    Nice sites, indeed, but why the hell didn’t they use youtube? Everything is happening there. I wouldn’t look for BMW commercials on their website, I’d first look on youtube always. And they already have their own BMW site on youtube!?! This is just marketing and a waste of money

  10. 2010 November 19
    Brian Warming permalink

    .tv is the only TLD besides .com and .net that makes sense for corporate use. BMW.tv is cool, but AUDI.tv has a much better style. And yes, Youtube would have been be the better .tv by far. These self build solutions are not up-to-date anymore.

  11. 2010 December 15

    I found this recently written article on the possible future of .TV domains to be of interest; perhaps you will too:

    http://www.dailyblogtips.com/it-might-be-worth-to-invest-in-tv-domain-names/

  12. 2010 December 15

    Almost every single city-or-country”news”.TV is taken. Could these .TV holders be sitting on goldmines? Example: DenverNews.TV

    Hmmm…time will tell.

Trackbacks & Pingbacks

  1. BMW Rolls Out BMW.tv - NamePros.com
  2. .TV Spotlight Post #8 | NameTalent.com – Domain Name Publication – News, Trends and Analysis of the Domain Name Industry

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