Are .Co Domains Worth More Than .Org Domains?

2010 September 3
by Michael H. Berkens

I couldn’t help but notice (especially when one of the readers pointed it out to me) that DuiAttorney.co sold for $44,500 in the Land Rush Auctions, which is more than I sold duiattorney.org for earlier this year.

Several months ago I sold DuiAttorney.org through Sedo.com for $35,000 which at the time most thought was a fair price.

However in the latest .Co Land Rush Auction report I posted yesterday, DuiAttorney.co sold for $10K more than the .Org.

So the question is are .Co domain now worth more than .Org domains or are ALL domains now worth more because of the amounts being paid in the land rush auctions.

How much more is DuiAttorney.com worth now that someone has ponied up $45K for the .co?

Or are they completely different animals having no bearing on each other?

Personally my domain name, Duilawyer.org is going to now be priced into the six figures based off of these sales.

Are you going to increase the asking prices of your .com’s based off these .co sales?

196 Responses leave one →
  1. 2010 September 3
    Meyer permalink

    Didn’t we the same thing with .mobi, .info, .eu and .asia?

    We couldn’t get enough of them so the price kept
    going higher and higher.
    Everyone felt those tlds were uncut diamonds.
    Buy them before others discovered they were too cheap.
    Then, the bottom fell out their market value.

  2. 2010 September 3
    freckles527 permalink

    I’m also waiting to see the value in .co. I’m hearing the buzz, but just not seeing any bidding buzz on sites like sedo and flipping.co. Though I’ve seen lists of .co domain names that have sold, I think the list is extremely small compared to the over 500,000 domains that have been grabbed up. I’m wondering like the above poster if only a few will get these top dollar prices and then after a few months things will go dormant. Also, I really wonder if the corporate world knows about .co – I suspect a lot don’t know there is a new domain out there. It is, however, fun to watch the buzz right now.

  3. 2010 September 3

    I find it amusing that you made a $35k sale and it slipped your mind already. :)

  4. 2010 September 3

    No, I think that it has far less value based on the ability to quickly get a .org ranked in a search engine versus the unkown of a .co ranking…I think these are driven more on speculation and less on fundamentals..

  5. 2010 September 3
    Bluefire permalink

    Thats a myth.I can get a .co ranked just as easy as a .com

  6. 2010 September 3
    Mike permalink

    .CO will die soon, just like .mobi and the others. The biggest problem with .CO is that its one letter off of .COM, which is king… People are not generally smart and have memories that rival most cats. They cant recall what they had for lunch yesterday and yet they’re supposed to remember its .CO (leave off that “M” !!) and not .COM? I dont think so. People are only now getting used to .COM has being the gold standard.

  7. 2010 September 3

    Will DUIAttorney.org sell for more or the same a year from now? Maybe

    Will DUIAttorney.co sell for more or the same a year from now? No Way!

    …I think the answer is obvious, based on my opinion of course!

  8. 2010 September 3
    MHB permalink

    Kevin

    What can I tell you, I’m old

  9. 2010 September 3

    I think that .org / .co are 2 totally seperate entities
    we just have to look at what the extensions are for and the answer becomes crystal clear

    cant really see too many charity.org(s) willing to pay 53k for a name whereas a good ***.co should do ok during this hype.

    With the sales of t.co, e.co, o.co alot of interest has been shown given the big players are going towards these for parts of their systems and a cheaper alternative than paying some squatter for similar *.com(s) which could cost them millions.

    personally i have quite a few prime .co’s and as i say ‘the right cheese will get the right mouse’ so its all in the name

  10. 2010 September 3

    How much did you pay for that dotORG?

  11. 2010 September 3

    The short answer to your question…….. .CO is hotter right now and there is much more demand. Longevity is another question. But even here there is evidence it may have legs. Time tells all. So follow the money not opinions. Follow the end users. Follow the advertising. It won’t happen on anyone’s time line or overnight in most cases.

    Is .CO worth keeping an eye on? Well you better. Domainers only have so much money and the .CO’s are sucking a huge percentage out of them right now and I anticipate that pace will be accelerating all year regardless of the ultimate destiny of the extension.

    Make hay when the sun shines.

  12. 2010 September 3
    Richard permalink

    Don’t let all this buzz effect your domain prices. Maybe it was purchased by end users or the folks that bought the .org version from you. I can’t see DUI lawyer org selling for six figures, regardless of CPC difference. I think the most that will come of this .CO extension is some typo revenue and more activity for WIPO.

  13. 2010 September 3

    The .CO hype is what is driving the value up for some of the domains we are hearing about. Here is an opportunity to own a single or two word generic that would otherwise be out of reach as a .COM. I don’t have the experience or the supernatural ability to predict the sustainability of .CO, but at best, my guess would be that when the dust settles, it ranks behind the .COM, .NET, and .ORG trio. There maybe some money made in the front end of this push, but I also think there will be money lost by many who are paying top dollar today.

  14. 2010 September 3

    It’s a hype. I mean, how do you pronounce .co? If you advertise “Go to http://www.XYZ.co“, everyone will type in http://www.xyz.coM . I don’t know a single person who wouldn’t do that, except maybe those who work in online marketing.

  15. 2010 September 3

    no, clearly, they’re two different things and .org worths more

  16. 2010 September 3

    Since “org” is non-business and there is normally less money flowing in the organization sector, then yes .co will be worth more because it is a business extension and its popularity is growing daily. Like Rick said, it’s already proven that it has some legs.

  17. 2010 September 3
    Slate permalink

    “”It’s a hype. I mean, how do you pronounce .co? If you advertise “Go to http://www.XYZ.co“, everyone will type in http://www.xyz.coM . I don’t know a single person who wouldn’t do that, except maybe those who work in online marketing.”"

    (GOOGLE) According to comScore, in October 2009, Americans logged in over 9.6 billion searches. Divide that by 30 (days in a month) and you get 320 million searches a day.
    Now what I get from this data maybe something different then what you get.
    What I take out of it is that **MOST** (Americans in this case) use a search engine to do their look up on the web. This stat is **ONLY** for Google and I assume that the numbers will be larger when you add in Yahoo, Bing, Ask, and the rest of the search engines.
    I really do not think that typo traffic is a legitimate concern in any fashion FOR or AGAINST. I consider myself an average person. I will then assume that I do things (like use the internet) the average way, the average person does.
    If that is the case, most things (to the tune of 95%) that I look up in a day are done so via a search engine. Even common sites like Wikipedia, I just type in Wiki and choose the first result. I think its safe to assume that the average person does the same.
    Given the numbers listed above, I would really say that is a safe bet.
    So in my opinion, someone using the logic that .CO will be mistyped into .COM or that some people may forget the M in .COM and there for .CO is only a typo extension. That logic does not hold water.
    If anyone actually has a website up and running, do yourself a favor and look at the stats. See how many actual type ins you get as opposed to the number of search engine results. Be honest with yourself and give yourself a real assessment on the merits of type in typos.

    Cheers

  18. 2010 September 3
    freckles527 permalink

    I agree with Slate. If someone purchased for the .co mistype – then that was a big mistake. Only those that want the name for development or brand name protection are going to score big here. I’ve tested a few of mine as parked with AdSense and they are strong searchabe keywords – no traffice at all for the mistype. Mine is to wait out the want for the domain from someone who wants to develope or develop to show it’s a stong domain name to prove it’s a worthy purchase for somone. I’ve seen a lot of strong keyword domain with the .com extension sitting as a parked page. This tells me they want way too much money for it. What will happen is those holding onto .com and someone else is holding on to the .co now could cause the value of the .com to go down. Time will tell.

  19. 2010 September 3

    I totally agree with ‘freckles527′

    there are too many .com’s that are doing nothing so its a prime time to take advantage of the situation.
    personally I like to build the site up seeing im also a developer and people have proven that even .in are making it into the top 10 results (do a search for (hd wallpapers)). i was quite impressed, so i purchased a heap of them and keyword combo’s are for the taking.

    the only reason that .co will die quickly is if people just sit on them and let them rot in the corner (great way to loose money).

    the more that develop on this extension the longer and strong it will last.

    seize the day and take advantage of those that squat…….and pray for adsense loose change

  20. 2010 September 3

    Maybe this month

  21. 2010 September 3

    The canary in the coal mine for dotCo will happen in the next year (we’re still knee deep in the honeymoon period). Look to see how many dotCo businesses try to UDRP their dotCom version to regain lost traffic. If that happens, then you’ll know that dotCo is too vulnerable with the public to compete with dotCom as an intuitive brand and the investor sell-off will begin.

  22. 2010 September 3

    No.

    Brad

  23. 2010 September 3
    Slate permalink

    “Look to see how many dotCo businesses try to UDRP their dotCom version to regain lost traffic. If that happens, then you’ll know that dotCo is too vulnerable with the public to compete with dotCom as an intuitive brand and the investor sell-off will begin.”

    @David J Castello
    If I understand you correctly, are you saying that the .COMs will use the UDRP to get the .CO versions of their domain names???
    I agree that if the .CO version of a Trademarked .COM is blatant infringement then the .COM can use the UDRP to stop and collect the .CO version. The same is true for any Trademark for any extension.

    Under ICANN dotORG, UDRP rules section 4B clearly states the Registration and Use in Bad Faith domains.
    I dont know if anyone has ever taken the time to read this or if they just go off hear/say for forums just like this. I think its in the best interest of everyone to read the requirements of the UDRP straight form the actual rules themselves.

    Again if ANY domain uses its name as a DIRECT infringement on ANY trademark they are libel for rulings under UDRP however, it a domain name is used on some completely different path (as stated in ICANN UDRP rules) then there is nothing that the trademark company can do.

    So its up to the individual to decide what is going to be done with the domain name. I think individuals are just as likely to use .CO the wrong way as they are with .NET, .ORG, .IN, .DE, .FR, and the list goes on.
    To plainly assert that .CO is the only extension that could have cybersquatters or trademark infringements is in my opinion flawed logic.

    But that is just my 2 cents.
    Cheers

  24. 2010 September 3

    I am the one that pointed out yesterday that Duilawyer.CO was sold for 80% of Duilawyer.COM

    The fact that this posting is hot and getting so much interest and postings says it all.

    I believe .CO will rival .COM and not only rival it, it will surpass it. Yes, surpass .COM

    I think over time .CO will garner as much interest as .COM and then people will like it even more as people value less typing to get to a web address, and we already see this, an E.CO, T.CO, and O.CO are valued like $350,000 5x – 10x more than a 2 letter domain, and a 2 letter domain is valued way more than a 3 letter domain.

    People in general are lazy and want to type less not more so naturally, there will be a premium to .CO s over the .COM s.

    It will act just like an accesskey, and these accesskey like characteristics is what makes them hot, hot, hot.

  25. 2010 September 3

    @Slate
    Actually, I’m saying the opposite. I know it sounds ridiculous for anyone owning a dotCo to go after the dotCom version, but there has never been a shortage of ridiculous UDRP filings. What I’m basically saying is that if a company spends money to brand themselves with dotCo and then sees a fair amount of lost traffic to the public intutively recalling the dotCom version it will be the end of the current dotCo Honeymoon Period. If this doesn’t happen, then dotCo will live happily ever after :) It’s too soon to tell.

  26. 2010 September 3

    @Robert Cline
    See that dotCom button on the iPhone? When you see a dotCo button you’ll know you’re right.

  27. 2010 September 3
    Todd Jones permalink

    I’ve been following the various conversations regarding the price of .CO names on the forums lately and have a few observations.

    I’m new to the domain game so I don’t have the benefit of the years of experience that others in these forums do, so please excuse my ignorance here… BUT.

    It seems that everyone is basing prices of the .CO names on past history of other extensions (.us, .info, .me etc) and/or traffic results for the names currently which I think is crazy. I think .CO is clearly different because of the use of .CO as part of others countries domain name structure. (i.e. .CO.UK). Granted I know Americans are the center of the universe, but people in the UK and Australia have money too ;-) .

    If you use the logic that no one will buy .CO because people are dumb and won’t know to type .CO instead of .COM or won’t know how to pronouce it then you could use the same reasoning FOR .CO names in regards to countries that already use it as part of their every day life. (again .CO.UK as an example).

    As far as traffic is concerned it will have to be proven out but I don’t think it can be based on current traffic results of any of the new .CO named sites are currently running (which is practically nothing)….. It’s just too soon. Enough time has to be allowed for sites to be built and indexed and then optimized which realistically could take 6-8 months?

    Correct me if I’m wrong but at the end of the day the names’ value is based probably on 3 things: How it sounds and how comfortable consumers are with clicking it, search engine results, how much someone will pay for it.

    It would be safe to assume that having 2 out of 3 in spades would make a winner.

    That being said: I believe that when you think globally .CO is truly a unique animal that will not follow what .me, .info, .us etc have done.

    .CO meets Todd’s criteria #1 in spades – at least internationally this is going to be easy. Case in point look at the article in this site regarding sites that have been developed for .CO already… quite a few folks from the UK…. interesting. I think it is fair to at least imagine that .CO will trump .CO.UK and/or other country extensions that currently use that format. As far as Americans are concerned it will come around. Twitter just emailed everyone that has Twitter accounts about their planned rollout of using t.co by the end of the year and really as far as I’m concerned from a consumer standpoint (and someone new to the game that is not in love with my portfolio of .org names)I feel more likely to find what I am looking for by clicking on .CO rather than .Org. (i.e. if I’m shopping for auto glass and given the choice between autoglass.co and autoglass.org I feel more likely to find a company selling auto glass at the .CO).

    Todd’s criteria #2. Traffic I think will have more to do with the sites and not as much to do with anything super secret or preferential that Google is going to do. At the end of the day Google wants people to find what they are looking for. As sites are developed it will come.

    Todd’s criteria #3. How much will people be willing to pay? For short easy names with key words, I suspect a lot. We’re already seeing this in the Landrush results which I think are a lot lower than what the names would go for at an open auction. It stands to reason that if people will pay $50k for a name they will spend a fair amount of money to build a meaningful site, which will in turn draw traffic, which will in turn compel search engines to rank them higher —- the Internet Circle of Life :-)

    All of these reasons have created a great deal of optimism but I think there is a happy medium and level that all of this settle to somewhere in between the extremes of “they aren’t worth the $30″ to “dethroning .com”. In my opinion we’ll see .COs do very well internationally and will rival, and in ‘some’ cases exceed .Net here in the states especially when there is an international angle.

    I think they will – here come the boooos – consistently become more valuable than .orgs in time.

    Some names will draw prices that will rival and or exceed their corresponding .com counterpart but that shouldn’t be expected. It will all depend on the unique competitive environment in each situation.

    As far as sustainability past the honeymoon and period of hype? I think .CO will stand the test of time because of it’s international flare and familiarity.

  28. 2010 September 3
    Slate permalink

    @David J Castello
    Thank you for clearing that up. I see what you are saying.
    I have a different opinion on typo traffic. I dont think its really any concern to a website either good or bad. In my statement a few posts above, I pointed out that According to comScore, in the month of October 2009, Americans logged in over 9.6 billion searches. Divide that by 30 (days in a month) and you get 320 million searches a day. I am pretty sure that was just for the Google search engine.
    I also know my internet using habits. I consider myself an average person so there fore I assume that I look up websites the same way the average person does.

    If that is true, then about 90-98% off all sites are looked up by using a search engine instead of type in traffic.
    I guess we can test that out if you have access to your websites stats. Look how much is type in traffic as opposed to search engine. I know for my sites its about 95-99% search engine. Maybe your site is different.

    Anyways, my point being that (aside from infringement) I dont think one website could really effect the traffic flow of another website through type in.

    but that is just my opinion.
    Cheers

  29. 2010 September 3

    First of all .co sells higher because everyone looks for .com and the typo lies within in people inputting the .co on accident instead of the entire .com. No one mistypes .org with the intention of going to the .com. 2nd of all if people can’t find what they are looking for at the .com the second attempt will be .net and they will probably give up after that.

  30. 2010 September 3
    Slate permalink

    “See that dotCom button on the iPhone? When you see a dotCo button you’ll know you’re right.”

    ROTFLMAO….
    Sorry I just have to say that is funny as hell. Right or wrong, its still funny.

    Cheers

  31. 2010 September 3

    @Slate
    The more my brother and I speak the more I find myself having to clear something up. There seems to be two different definitions of type-in traffic in this industry. The old definition of type-in traffic was when someone typed in “menssunglasses.com” and expected to see a site about men’s sunglasses. In the old days a fair amount of people did this and those who parked these names made money. However, over time less and less people did this and parking revenue declined. Many domainers will point to this right away and say that type-in traffic has lost its relevance.
    However, the type-in traffic I refer to is based on the public’s ability to remember your brand. It’s what advertising is about. This is Marketing 101 and most domainers are clueless about it because it mostly benefits developed sites (and most domainers still make their money from parking).
    There are people posting here who truly believe that the general public will just as easily recall a doCo version as well as a dotCom version of a name and not confuse the two. This type of thinking is not only absurd, but also dangerous because it could cost an investor their shirt. I know the people behind dotCo and I am postively thrilled at their success, but it’s important to keep a firm grip on reality in this game.

  32. 2010 September 3

    WTF!!!

    I said this in another forum but when I started going to flipping.CO I never once ever considered going to flipping.COM

    What this tells me is once someone has an address, it is all about the content and the merits of that site that determine whether people are going there or not.

    If some of you are making this argument, then nudephotography.EU, nudephotography.CO.UK, nudephotography.MOBI, nudephotography.NET, nudephotography.CO.IN would all be in trouble. This simply is not the case.

    I see many of you have fallen in love with just one thing. Never be emotional and never fall in love with just one thing. Real estate is something you should not fall in love with a house.

    The bottom line is that value of .COM will go down as some of that money pours into the .CO s and value of .CO will go up as they mediate and come together. And yes, probably iPhone will replace the .COM button with the .CO button and people will just need to spend another couple seconds to type in the ‘M’.

    .CO is hot!!!

  33. 2010 September 3
    Em John permalink

    david,

    I really agree with much of what you say BUT…as i said before, you can never underestimate the power of viral marketing. It is something that happens quick and now even quicker. It’s easy to think we live in a static economic climate because it is so much more secure to believe that. But do you think the dotcom button on the iphone will stay there forever? Or without another extension button beside it? I don’t see it remaining so static.

    And yes, a firm grip on reality is always helpful…LOL

  34. 2010 September 3

    @Em

    That is what I am saying, just because it is there today, doesn’t mean it will be there tomorrow. In fact, I see the .COM button replaced with the .CO and people just spend couple seconds of there life to type in the ‘M’

    If a .COM site is undeveloped and just sits there, do you think there will be much traffic. It all comes down to what you sow, what you reap; has nothing to do with address. I see many many .COM sites just parked doing nothing. Parked sites are dead. People know all about these stupid sites. Money income is down on these sites to mere pennies.

    All these amateur domainers, most starting out, are looking back in the rear view window. Parking, typo, etc. are dead. They were hot 3 years ago. If you want to get ahead of the curve the .CO s are it.

    Never get into what was the trend and what was hot 3 years ago.

    .CO is just starting. You want to get in before and ahead of the rest of the crowd.

  35. 2010 September 3
    Meyer permalink

    4 yrs ago, it was speculated that the next generation
    of cell phones would have a .mobi button since the cell phone
    industry was the main backer of .mobi.

    It didn’t happen. And, I believe Affilias now owns .mobi.

    In the business stategy world, it is often said that
    “the obvious next happens.”

  36. 2010 September 3
    freckles527 permalink

    I do find it easy to remember .co and, as well say it. (saying it as dotco not . — c —-o). Kind of like two-thousand and ten or 2010 :-)

    If I advertised a domain over radio or tv and heard some one say dotco it is plausible to remember.

    The key will be search and big industry developing not just this wave of buy and sell.

    The other domain extensions didn’t do well because big industry has seen no value in development, but something has to give due to the saturation of dotcom and not being able to expand your market share with other easy to remember or banding domains.

    But I could be foolish as well :-)

  37. 2010 September 3
    freckles527 permalink

    Though for $350,000 overstock .com buying o.co just to forward it – why? I hope they have development in mind or this was a ridiculous and wasted purchase.

  38. 2010 September 3
    David the lynx permalink

    Since this .co domain came out, I’ve been paying slightly more attention to it and had the following thought.

    If you were starting from nothing, and you had to choose .com or .co, it seems like you’d choose .co

    Businesses and organizations all the time use that phrase naturally, much more so than .com.

  39. 2010 September 3
    Slate permalink

    @David J Castello
    I agree with your assessment that actually typing in a domain is far out dated and results in barely any traffic nowadays.
    I also agree that above all else, the public needs to remember your brand!!!
    That is what will get any extension recognized.
    Now we head into the importance of SEO. As long as the extension is considered gTLD then they have the same chance at listing in the top 10 (first page) that particular search engine.
    (I know, I know… .COMs place better but that has nothing to do with the extension its self more then the probable age of the domain and the number of back links.)
    Anyone who has ever touched SEO knows that there is any number of things that determine your ranking in search engines. From your actual domain name, to the age of the domain itself, to the number of back links, to the titles in your website, even down to missing or broken links. All of them effect your placement of search engines and so do many many other things.
    My thought processes is that much of the marketing is spent on SEO.
    ***It does not matter how good your product, if you dont make the top 10 (namely the number 1 spot) you will not receive traffic, or if you do it will be really low numbers.***
    I am sure that you and I will agree that placement on any search engine (particularly Google) is key to a successful website. Truth of the matter here is that with a good SEO, a .CO domain can make the top 10 even number 1 spot for a given category. It will take several months for this to creep into the MAJOR categories but it can be done.
    I can NOT tell you if businesses will invest the money into a .CO to make that happen or not, but it can be done.
    For the fact that search engines are used as the predominate means to find websites (this is presuming that we are NOT infringing on any TMs here), and the fact that gTLDs are supposed to be treated the same (meaning that .CO could take the number 1 spot in any given category if the proper SEO is put behind it), then I think its safe to assume that:
    *IF* a company with a .CO extension becomes a major online presence, the fact that their extension is .CO will neither help nor hinder them.

    Let me put out an example and see if you agree with it.
    I personally own Ork.co
    Now if I made this into a website and sold internet glasses. (glasses that will allow you to use the internet just by wearing them… I dont think they exist but you can see how that could be popular.)
    Given the proper SEO, I am pretty sure I would corner the market on the keywords “Internet Glasses” (I am sure you can agree with that)
    Now if the general populations uses search engines (like we agree they do), they typically will enter one of two searches.
    Either they will enter the keywords
    Internet Glasses (which I have the market on and there for I will be the number one spot)
    Or they enter the keyword
    Ork (which if you look it up Ork.com does not even list in the top 10 and with SEO I should be number 1 for that spot also)

    Its in my opinion that typo traffic (whether it be the old fashioned or the new search engine way is not applicable or very very small to the point that it really doesn’t matter.

    But that is just the way I see it.
    Cheers

  40. 2010 September 3

    The Internet is like the NFL. When it started, everyone stood around the edge of the field. Then, people were pushed into grand-stands. Some moved to skyboxes. The vast majority of people WATCH on TV.

    Domainers are still standing at the edge of the field. They are out of touch with what people REALLY see on their screens.

    What do you see here ?
    http://www.youtube.com/tippexperience

    Hint: try “Kisses”

  41. 2010 September 3
    freckles527 permalink

    @Slate – the average number of words for SEO search by a user is 3 to 4 keywords so you are correct – anyone an win with any gTLDs if they focus on SEO. There are a lot of buyers of domain names that think one word domains are going to score big, but the reality is that’s not the case. Just because overstock.com purchased o.co doesn’t mean that site has any key to ranking on search. In fact, they just used it to forward to overstock. They also on o.biz and I don’t see this ranking. Type in clearance items and I don’t see them at all on page 1 in organic or paid, but they are organic number one with discount items. But they’ve branded well with major marketing dollars.

    This is a very good discussion and it makes you realize the importance of how Google plays into all of this as well.

  42. 2010 September 3
    Slate permalink

    As long as the extension is gTLD, It is my firm belief that a great SEO can take the number 1 spot in any given search engine for any given name.
    Of course the more odd ball the domain name and the less it has to do about the subject the better the SEO has to be.
    Still my point is that it can be done as long as the extension is treated as an gTLD.

    Just my point of view
    Cheers

  43. 2010 September 3

    however, it’s too early… one year is the minimum timeframe to know if .co had a success or a failure

  44. 2010 September 3

    I have received 3 offers for my .CO domain names so far. What a start?

    Don’t you just love those flying piggies.

    http://www.opportunity.co/pigsfly/

    I plan on getting a few for myself and will be uploading some pics. Great for marketing.

    Speaking of marketing, I do not recall any extension that has gotten so much great marketing as the .CO s.
    Every single major registrar, I think I saw a few European and even Australian registrars that are showcasing front and center the .CO registrations.

  45. 2010 September 3
    Slate permalink

    “one year is the minimum timeframe to know if .co had a success or a failure”

    I agree with that statement

  46. 2010 September 3

    Guys:
    Let me let you all in on a little secret:
    SEO has ZERO to do with branding.
    Google has ZERO to do with branding.
    If someone has to search to find you then you are not branded.
    DotCom is not another TLD. It is the intuitive TLD for the entire Internet. To claim another TLD can compete against it on its own terms is foolish because dotCom has become its own brand. However, this is not to say that other TLDs cannot become successful. Many ccTLDs have become successful. DotOrg and dotNet have become successful. In my opinion, dotCo is already successful (but in the world of Domainers – not yet with the General Public). As Domainers we tend to live in our own little world that is far removed from the General Public. I’ve been dealing with domain names and the General Public since 1997 and I can tell you that they move at the speed of a pregnant slug and 9 times out of 10 will only do what they have to do. In the beginning they had no choice but to use dotCom and that is the only reason they embraced it. Today, you can give them all the reasons you want about how dotCo is potentially better than dotCom because it has only 2 letters, etc, etc, etc. And guess what? 99% of them will shrug. Don’t believe me? You’ll see.

  47. 2010 September 3

    EDITOR
    .CO DOMAIN NEWS

    476,745 .CO’s registrations as Friday, September 03rd, 2010
    CO Domain News is of the opinion that the new .CO is the best contender to come up against .COM in the last twenty years…

    Here’s why…

    1. Currently there are 122,073,947 registered domains across the .COM, .NET, .ORG, .INFO, .BIZ, and .US top level domains (TLDs). This means there are “essentially” zero real opportunities left to secure a good .com or other top level domain; unless of course you make up a name that is not found in dictionary. We’ve all heard them and the names are getting to the point of being ridiculous.

    2. In direct contrast to limited “real” opportunity with .com and the gang — there is significant opportunity with the new .CO Domain since there have only been 476,745 .CO’s registrations as Friday, September 03rd, 2010.

    3. Because of this fact you have 121,597,202 more chances to secure a great “.CO” domain than with “.COM” or other top level domains (TLD).

    .CO opportunity Math:
    122, 073,947 – .COM, .NET, .ORG, .INFO, .BIZ, and .US top level domains (TLDs)
    – 476,745 – Current # of .CO registrations
    = 121,597,202 – more chances to secure a great “.CO” domain

    4. .CO is currently used in 60 countries as part of their TLD — E.G. Angloa – co.ao, United Kingdom – .co.uk, Zimbabwe – .co.zw, etc. So it is not a stretch for these countries to embrace and adapt a new, shorter, less complicated version of their current extension.

    5. Google has empowered people and companies to Geo-Target .CO to 239 countries worldwide — from “AF” Afghanistan to “ZW” Zimbabwe…

    Food for thought…

    http://www.codomainnews.com

    EDITOR .CO DOMAIN NEWS – All Rights Reserved

  48. 2010 September 3
    domainer permalink

    to many warning signs on .co and hype around it..

    go to a casino if you want to try your risks..

    all speculation and the .com prevails

  49. 2010 September 3

    personally i think the .org’s are a very important part of society seeing as many people associate .org with charities.
    - if you see an advert on tv for a charity you normally associate it with a .org and would normally not donate if it doesnt carry the .org

    ‘Robert Cline’ brings up something interesting also
    - .co.uk and other .co.**’s i feel will play a big part in .co and its life on the net.
    many companies are using .co.** seeing as the .com’s are gone to squatters but many smaller companies now think globally now rather than locally and people are more willing to take a chance in business given the outlay is less than $50 and to have a desired domain is looking good for them and culling off 3 extra keystrokes is very attractive.

    Hopefully the advertisers/marketers will push it along and hopefully i think we will see some tv advertising with .co within the next 12months.

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