A New Domain Name Record? Quinstreet Acquisition of Insurance.com: $36.5 Million Dollars
Quinstreet (QNST) just announced today during its conference call that total consideration it paid for acquiring the domain name Insurance.com was $36.5 Million dollars.
$36.5 MILLION Dollars.
It does not appear from the conference call that Quinstreet acquired or even wanted to acquire the business that was formerly under Insurance.com, making this sound like pretty much a straight domain sale.
However “total consideration” can have more than just cash attached to it, like stock and option and a mixture of cash, but we will have to wait to find out all the details.
Many consider Insurance.com the most valuable domain of all and if so it now raises the bar for all domains to a level most in the domain industry would only image.
The question now is will there be a higher domain sale in the next 10 years than this one and if so which domain?
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We’ve quietly acquired Insurance.AC & Insurance.io this month. Shhh…don’t tell anyone
- TBC
I see the .io registry has rebranded itself as a “social extension” – check it out @ nic.io
Estibot values Insurance.com at over $260-million (over 1/4 billion dollars!) – this is the only domain that I’ve found Estibot to value so much more highly over a published sales-price. I believe it’s because of the super-high CPC for insurance terms, coupled with the volume of searches for all things insurance related. In other words, the $36-million purchase was an absolute steal for QS and if these ccTLD’s owned by “TBC” ever get fully developed by someone, they could be worth at much as $1-million each someday. Good luck “TBC’.