Quinstreet (QNST) just announced today during its conference call that total consideration it paid for acquiring the domain name Insurance.com was $36.5 Million dollars.
$36.5 MILLION Dollars.
It does not appear from the conference call that Quinstreet acquired or even wanted to acquire the business that was formerly under Insurance.com, making this sound like pretty much a straight domain sale.
However “total consideration” can have more than just cash attached to it, like stock and option and a mixture of cash, but we will have to wait to find out all the details.
Many consider Insurance.com the most valuable domain of all and if so it now raises the bar for all domains to a level most in the domain industry would only image.
The question now is will there be a higher domain sale in the next 10 years than this one and if so which domain?