Sedo.com announced today that brokered the sale of the domain name Me.Me to Yahoo!.
The domain name was previously owned by the .Me Registry.
Yahoo! has acquired the domain name to enhance the brand of its social networking site, meme.yahoo.com, which allows users to connect and share their common interests.
“Thanks to Sedo’s services and the consultation of Sedo broker, Jeff Gabriel, we were able to obtain the Me.Me domain name, which is an essential component of our online branding strategy,” said Antonio Silveira, director of product development and engineering, Yahoo!. “Sedo went the extra mile by proactively recommending the domain for our campaign and utilizing their existing relationship with the .Me Registry to quickly and securely acquire it on our behalf.”
“We are delighted to extend our relationship with one of the Internet’s most recognized brands, and help Yahoo! determine the best domain name strategy to fully engage its social networking audience,” said Jeremiah Johnston, chief operating officer at Sedo. “It’s clear that Yahoo! understands the value of domains as part of a highly effective online marketing campaign, and we are confident that Sedo was able to help Yahoo! secure optimal names for their current and future online campaigns””
Good to see one of the leading internet companies in the world embrace the .Me extension.