According to MediaPost, citing a study from Chitika, a Search Targeted Ad company, which analyzed more than 92 million impressions, found mobile Internet users had a click-through rate of 0.48%, while non-mobile users had a 0.84% click-through on banner ads.
Of the 92 million impressions Chitika analyzed, about 1.5% , or 1.3 million impressions, came from mobile browsers. Despite the fact that most of the mobile hits came from iPhone users (66%), the group also had the lowest click-through rate (0.30%) of all the five major smartphone operating systems.
Hello Mike,
One of the reasons Google has done so well is the fact that their ads are set up to look like informational links. This is something they figured out early in the game. Banner ads look like obvious sales traps. Consumers are more clever than the banner ads can appreciate.
Gratefully, Jeff
If Chitika took the time to make a real mobile ad, they’d have my revenue. Unfortunately only Google and AdMobile create real php mobile advertising networks. Javascript, like at Chitika, Adbrite, Clickbank, etc., is not supported on most mobile devices. I have pure mobile sites running on php scripts with about 70% CTR.