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TheDomains.com

A Non-Domainers Take On The New gTLD’s: “There Pointless”

March 26, 2009 by Michael Berkens

In a article appearing in  Popular  Science, discussing Al Gore proposed .eco extension, the author takes a non-domainers look at the new gTLD extension and concludes:

“””For domain names not associated with a trademark, who really cares about anything except “.com”?”””

“””I think there’s this general sense that whoever lays claim to the “.com” version of a domain is the legit owner and everything else is suspect or secondary.”””

“””How else can you explain all of those cutesy Web 2.0 misspellings of words like “Flicker”? I always kind of figured a company would rather misspell for the sake of a “.com” address than get stuck with the indignity of a “.biz” or “.info.”””””

“””There’s also the “.name” domain. Ever seen one of those? I hadn’t until two weeks ago, but it’s apparently been around since January 2002.””

“””The point being: there is no point. These extraneous TLDs, the proposed “.eco” domain included, succeed only in confusing users and bilking Web site owners out of an additional $30-$50 each”””

“””If approved…I don’t think “.eco” will amount to much. Some companies will purchase it just to park it. Others will redirect it to their homepages. Some companies will use it in the hopes of drumming up publicity. A few individual green bloggers may choose to brand their sites with it. A handful of environmental organizations will purchase it, but will stick with “.org” as their primary URLs. Instead of buying “.eco” to showcase environmental policies and initiatives, Website owners should simply employ one of the two URL naming conventions the public is already conditioned to recognize: the backslash and subdomain. Why pay money for “yoursite.eco” when you’ve already got “eco.yoursite.com” and “yoursite.com/eco” for free.”””

Interesting to see how the new gTLD’s are being viewed outside of the domaining community.

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About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

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Comments

  1. David J Castello says

    March 26, 2009 at 12:36 pm

    A logical perspective and a perfect example that, whatever domainers think, the public is a different story. One has to realize that AM radio ruled for decades even though the vastly superior FM was available because AM was what the public (and corporate America) originally associated with the radio revolution. And once the public associates one thing with another, it takes years to get them to think differently

    In Shakespeare’s play, Henry IV, Part 1, Glendower and Hotspur are debating over how to persuade others to follow their lead. Glendower brags, “I can call spirits from the deep,” to which Hotspur responds, “Why yes, so can I and so can any man, but when you call them, will they come?”

  2. BullS says

    March 26, 2009 at 1:36 pm

    Yo, that the main reason why I read thedomains.com- it always make my day!!

    who needs the comics?

  3. Spell Check says

    March 26, 2009 at 4:02 pm

    “There Pointless” <–?

    I believe you meant “They’re”


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